Here we go with Part 2….

The newbie may have a killer info product. He or she may have it listed on Clickbank or PayDotCom and it is selling well. It may have a sales page that converts fairly well. Newbie is making some money.

So he goes about sending emails to the big guys that he ‘knows’. This email with the joint venture proposal may highlight a higher than normal commission and great incentive package.

Guess what? It’s still possible that it may be deleted without a second look by the guru that it has been sent to.

Why? Simply because the newbie has no credibility.

The newbie Info Marketer most often fails because he or she doesn’t realize the importance of establishing their own credibility before they even begin to approach the top guns with joint venture proposals.

They haven’t done their homework and they haven’t paid their dues.

Newbie hasn’t had any articles published. Hasn’t posted to blogs or forums. He may have a list, but it’s not very large and probably isn’t too responsive.

They haven’t taken any of the steps required to even begin establishing their own online credibility…and then they wonder why the guru’s aren’t interested in a joint venture.

The Powerful Benefits of Having Credibility

Think about credibility like this: Would you personally hire someone to babysit for you who had several references and lots of experience or a kid down the block who will be babysitting for the first time and has no track record that you can check?

Wait…don’t decide yet!

Let’s say that the babysitter with the references and the experience charges twice as much as the one with no experience. Hmmm…you’d probably still opt for the experienced one, right?

OK, let’s say that the kid with no experience as a paid babysitter has been reading everything he could find about babysitting and has taken a babysitting course. This kid doesn’t have references as such but he does have letters from prominent people stating that he is a responsible and mature person.

He has written articles for the school paper about the responsibilities of baby sitting. Remember, the inexperienced one charges a lot less. Now the choices are getting a lot more even.

At this point, you might remember how hard it was for you to get your first job and, because this kid has taken the steps to gain credibility by reading, taking courses, and writing articles you decide to give him a shot.

The above example is very much how the world of Information marketing works. The websites are full of experienced marketers who have a ton of references. One of the few ways that newbies have at breaking into the market and getting a joint venture with an established marketer is if he/she is willing to put in the effort to establish some credibility.

Yes, it’s true that a joint venture with an established marketer can and does provide a new marketer with some credibility, but more than likely it isn’t going to happen if the new marketer hasn’t already established some credibility for himself.

How’s your ‘Cred’ rating? Get my Knowledge-Application-Results newsletter (with some cool bonuses for subscribing) and I will give you some ‘inside’ info on how you can raise your rating more quickly. Sign up in the upper right hand corner of the page….

OH, and before I forget….the Thanksgiving Giveaway launches on Monday and Santa’s Giveaway launches November 20, so there is still time to get in as a contributor and start to build YOUR list! I highly recommend upgrading in both if you can because that will allow you to download all of the gifts you need to continue to build your ‘cred’ ……

Until next time…

Here’s to YOUR Successes.

Ron

How’s your online relationship building going?

NO, I don’t mean dating sites or things like that, I mean your Information Marketing relationship building.

Did you know that to make any real income with Information marketing you not only need to establish a relationship with your readers/subscribers/customers, but also with some of the big gurus? The guys who have already made a name for themselves and can generate a tidy sum in their bank account in a matter of hours or days.

Did you know that the big guns in the Information Marketing world are extremely busy people?

You know the guys and gals that you want to eventually joint venture with?

I don’t think they haven’t been sitting around waiting for the day that you and your info product land on their doorstep (or inbox). Do you?

They all work long hours and their quitting time is when they just can’t seem to keep the eyelids open anymore, or go one more step, or answer one more question until they grab a few hours of sleep.

Believe me, I chat with a couple of them on a daily basis and still have a hard time comprehending the hours they keep.

And you thought the Information marketing world was full of glamour? Work a couple of hours a day, make a couple hundred bucks? Do whatever you want the rest of the day.

Seriously, that really is the way that most of the top guns work. They have a phone stuck to one ear and another call on their speakerphone most of the time. Follow some of them on twitter and find out what they are doing daily

Their inboxes are flooded with joint venture offers as the song says… once a day… everyday… all day long.

Those who don’t work like that are not on the top of the hill.

In order for a newbie to get the attention of one of these top dogs, not only must they have a great product and a great package of commissions and incentives to offer, they must have developed some credibility themselves or their offer won’t make it past the first cut.

A newbie sometimes tends to think that because he or she has been blessed with a boat load of charm and the ability to be able to sell icemakers to Eskimos that they pretty much have it made in the world of Information marketing.

Boy are they in for a rude awakening!

Unless you are an expert copywriter, your charm, engaging smile, firm handshake, and honest face (remember, you’re online) mean less than nothing in the biz.

Those characteristics might make you your mama’s little darling and the apple of your daddy’s eye but they aren’t worth squat on the net.

Credibility is all that really matters when you get right down to the nitty-gritty of Information marketing.

Without credibility, the newbie marketer will quickly turn into another statistic. A skeptic that will be barking in the forums that Information marketing doesn’t work.

So many times newbies enter the world of Information Marketing with guns ablazin’, fully believing that the only thing that he/she has to do to make their first million dollars is to persuade one of the guru’s to promote a product (a joint venture) with them.

Well, newbie has one part of the equation right.

Getting a top Internet marketer to joint venture with him/her would surely help… I’m just not so sure about the ‘million’ part.

Say this 3 times fast: ‘get a top Internet marketer to do a joint venture with me’.

Sounds pretty easy, right?

Well, it ain’t.

First off, as I mentioned earlier, the top guns are extremely busy people, as well as, having their inboxes overflowing with joint venture proposals every day.

Second off….well, they’re very busy…nuff said for now.

Stay tuned for Part 2 of ‘What’s YOUR ‘Cred’ Rating’ tomorrow.

For now, go and pick up a copy of ‘Three Steps to Newbie Success’ as a ‘thank you’ for signing up for the ‘Knowledge-Application-Results’ newsletter. You’ll find the form in the upper right hand corner of this page. I share many more ‘insider’ tips on how to make this wacky world of Information Marketing work for you.

Til tomorrow….

Here’s to YOUR Successes!

Ron

As I was perusing the newspaper this weekend, this headline jumped out at me–

‘Jobless ranks hit 10 million, most in a quarter-century; unemployment hits 14-year high‘

Now, at first glance, this is not good news. It means that there are more people out of work today than there has been in the past 25 years.

Are you one of them?

It means that, depending on what kind of work you do, the competition for openings that could arise in that field is going to be fierce.

How would you like to go into a job interview and find out that there are, say, 15 other people who they are interviewing for that position?

Unless you have perfected the interview process, the chances of you landing that job are slim…and even if you do, the salary for the position is probably going to be lower than what you were previously making…

So you have a couple of choices here…stay on the job search merry-go-round and become more and more frustrated as time goes by or until the economy takes a drastic upturn and companies start hiring back the people they let go.

How long is that going to be??

How well honed are YOUR speculation skills?

That’s what I thought.

Teaching Opportunity

Here is where the teaching opportunity comes in. How many of those 10 million people have internet access? I would speculate somewhere in the 60-75% range, which means that there are 6-7.5 million people out there who MAY just turn to their computer to find out how they can make some extra moola.

Ok, let’s look at the low side…let’s say that you could get just 1% of those people on your list. That’s an additional 60,000 subscribers.

How would you like to have access to that many potential subscribers or customers on your list? I bet every single Information Marketer out there would!

How about one half of one percent? Would 30,000 subscribers make a difference in your business? I know it would in mine.

Do you have the skills to teach people HOW to make extra cash using their computers? If you were a subscriber to my K.A.R. (Knowledge-Application-Results) newsletter, you could be learning those skills!

It’s a win-win. I teach you.

You teach them.

All of us are making extra income.

I say that because not all of us are going to be targeting the same audience. Some of you may be targeting dog lovers, some motorcycle riders…that’s just two of the thousands of niches that you can target with your business.

So what are you waiting for? Grab my bonuses for subscribing to the K.A.R. newsletter and let’s grab this teaching opportunity by the horns and shake it up!

Or, stay on the merry-go-round and keep honing those interviewing skills.

Til next time….

Here’s to YOUR successes!

Ron