Ok, so I have gotten over the embarassment of yesterday’s email fiasco…now, on to bigger and better things…

I LOVE this time of the year!

Not only is the Christmas Season upon us and lots of people are readying for the celebration of the birth of Our Lord and Saviour, Jesus Christ…

It’s also Giveaway Season.

Yes, there are giveaway events going on most of the year, but the bigger ones are the ones that happen in the next 30-60 days.

To be a participant in one of these events, you need to either be one of the partners putting it on, or you need to receive an invitation to take part in it. You will also need a product…ebook, video, software, graphics package…whatever it is.

The question that most new people to information marketing have is:

How do I go about putting together a product that I can call my own in a short period of time?

As I see it, you have 3 options.

1. You can create your own info product and the graphics that go along with it (hardest).

2. You can find some rebrandable products (not as hard).

3. Use some PLR products (by far the easiest.

So let’s explore these options briefly:

Creating your own info product:

Can you get that done in a few days/weeks? Maybe, but the best answer is it will take at least a month with all of the research you need to do and then creating the graphics…do you know gimp or photoshop? Ok, so that’s out.

Rebrandable ebooks:

Those are fine…but most of them don’t come with the squeeze page (opt in page) as part of the package. Again, still have to deal with graphics and good copy. Better option, but not quite.

PLR Ebooks…Here’s your meal ticket!

I know what you’re saying. Yea, I can do PLR, but I have no clue how to ‘brand’ the product as my own.

Enter Doug Champigny’s PLR For Newbies.

These high-resolution (800×600) videos you’ll learn step-by-step how to turn those e-books into your own products, how to alter the graphics and salespage to fit your needs, even how to put your PayPal button on the page and get the whole thing online and ready to use to build your own mailing list in the giveaways that are still accepting contributors.

Doug is a renowned PLR expert, but don’t just take my word for it, go and take a look at the testimonials. People like Jason James, Jamie Bing, Mike Steup, Joel Osborne, Kathe Lucas & Denise Hall. If the ‘gooroos’ like those are impressed, think of how much you’ll learn from watching and following along with these great videos!

Once you have downloaded the videos, go through them and learn how you can take the fear out of PLR products. Flip them into your own and start using them to build your own Information Marketing Empire by joining a couple of these giveaways and adding your own ebook.

I am such a total dweeb today…

If I could bury my head in the sand and hide, I would.

Oh, well, I can only say that I will learn from the mistake.

I sent an email out last night to my list(s)…I wrote it, proofread it, tested it, and everything looked good. So I queued it up to be sent…in fact I got a response from one of my readers, my accountability partner in this wacky business, Peggy Baron, about the ‘tag line’ or USP that I used in that email.

Well, it wasn’t until this morning when I started checking stats, opens, clicks, so on and so forth, that I realized what a dork I am.

When I wrote that email, I did as I normally do and wrote most of it in the HTML section of Aweber…no problems, everything was kewl…got that all formatted the way that I wanted it and then copied it into the plain text area.

Again, as I normally do.

Now the reason I do both is because I like to insert links into the emails and it looks better (at least I think so) when the link is embedded (like this)…

In the plain text version, to do the same thing, you have to do a bit of code writing to get that done (hint, hint…that is one of the lessons in the Knowledge-Application-Results newsletter – sign up in the upper right hand corner and get some cool bonuses).

As I mentioned, I am such a dweeb…

When I was looking at the email that I sent out (I am subscribed to my own list so I can make sure everything went out the way it was supposed to) in plain text…..all I could say was ‘OH CRAP!!!!!’

The plain text version of the email was almost entirely duplicated!

It was like I had the main email, then totally repeated myself again…except the link that I was trying to format was all hosed.

The only thing I can think of is that when I copied from the html portion, I ctrl-v’d twice accidentally!

You’re asking – did you not test the email before sending?

Um, yes, I did…but I only tested to my email address that is set up to receive html emails (that message went out perfectly) and not to my address that gets the plain text version.

Lesson — when testing your emails before sending them out, make sure you test BOTH versions.

I won’t let that happen again.

Again, if you would like more ‘inside information’ similar to this, but more indepth, sign up for the Knowledge-Application-Results newsletter and receive some great bonuses.

You can sign up in the upper right hand corner of this page…

Until next time..Learn from your mistakes &

Here’s to YOUR Successes…

Ron

Has the economy got you down?

Are you one of the thousands who have lost their job in the past months?

Don’t fret…I am going to provide you with 3 compelling reasons why you should have the attitude that there is a light at the end of the tunnel and why you should get into Internet Marketing right now.

To begin with, the Internet has revolutionized the way businesses, both large and small, can advertise their products and services and attract new customers. One small one page website or set of articles submitted to article directories can start a torrent of traffic to any website that provides what people are looking for.

The same marketing revolution can work for the unfortunate who have been hit by the hard economic times of the near past. If that is you, it’s possible that you can get into Internet Marketing by selling (or giving away) ebooks, software or services to anyone looking for that type of information or help.

It’s not difficult to do or start, and can make you a lot of money.

Here’s three reasons marketing on the Internet should be part of your game plan:

1. Starting an online business is easy.

Compared to a brick and mortar business, online businesses do not require large amounts of money, time or equipment. If done right, your online ventures can be making money and profit for you in days, instead of months or years.

2. It doesn’t cost much to start.

With Internet Marketing, you do not have to build, buy or lease a building or storefront for your business. There’s no costs for new office furniture, employees, equipment, insurance, or salaries.

What’s not to like about that?

What you will have to spend minimal money on is:

Your internet connection. Although you can get by with a dialup connection, I highly recommend a high speed connection. In the long run, it will serve you so much better.

Hosting fees for your new website, which start at “Free” and can run anywhere from $5 a month to much more…many good hosting services can be had for $5 or $10 a month. Research it.

I recommend Dreamhost

Autoresponder fees to send your customers automatic “Thank You” emails and updates on your products.

Use any good search engine to find the service that fits your needs. My recommendation: Aweber

Design costs can be pricey, but can be avoided if you know how to create your own headers, attention-grabbing bullets and “Buy Now” buttons.

There’s graphic collections all over the Internet for website graphics that you can purchase for a reasonable price and use on your own website.

Copywriting can make or break your Internet Marketing business. Your sales page has to be compelling enough to make your visitors take action and buy your products or services (or opt in to your mailing list). If you cannot do it yourself, consider hiring a professional copywriter or ghostwriter to do it for you. Whatever it costs, it will be money well spent in the increased sales it will bring.

Lastly, but definitely the most appealing:

Running your own business from your home gives you complete freedom.

You get to set your own hours, forget about getting dressed up and driving to an office or store in traffic and enjoy your family everyday…

not just on weekends.

A successful Internet Marketing business can change your whole life and dramatically increase the quality of that life.

If you would like more ‘inside information’ on how to set up and get your internet marketing business off the ground, be sure to sign up for the ‘Knowledge-Application-Results’ newsletter in the upper right hand corner of the page. I provide that information on a regular basis.

It’s your dream…start living it!

Til next time…here’s to YOUR Successes

Ron