Internet Marketing Insights with Ron Barrett 2009 Internet Marketing Insights with Ron Barrett February :

Archive for February, 2009

Is there really ‘one’ secret that the successful internet marketers share?

One that is so closely guarded that almost all of them don’t want to give it up?

I have been doing some reading about, and asking questions of, some successful marketers that I know.

The thing that I was curious about is:

What is the one thing, the one ‘secret’, the one ‘common thread’, that most successful information marketers share?

What I am beginning to find out is:

What it isn’t.

What do you think it is? List Building? That’s PART of it.

Yes, you must have some semblance of a responsive list that you can send out to in order to generate cash flow, but that isn’t the ‘secret’.

Copywriting?

You do need to have a compelling sales page in order to get people to whip out their credit card to purchase whatever it is you are offering.

But that isn’t the ‘common thread’. The closely guarded ‘secret’.

It’s not Network Marketing. Not PPC (pay per click). Not blogging. Not Successful Product Launches.

YouTube
Video Marketing
Classified Advertising
Membership Sites
eBay or Auction sites
Viral Marketing
Joint Ventures
Article Writing
Niche Marketing
SEO

Not, not, NoT, NOT, nOT, nOt, noT…

YES, all of the above things contribute to the success of marketers, but they aren’t the secret, the common thread.

It doesn’t take a lot of skill, and ANY marketer can do it.

All of that being said. Have you figured it out yet? Or are you still scratching your head?

What it  DOES require is a level of commitment that VERY few people have.

Commitment. That’s second in line to that four letter word W-O-R-K.

Now we all know that to succeed in this business you have to have some sort of commitment.

There’s the time commitment, which can be anywhere from a couple of hours a week, to working the business more than ‘full time’.

That depends on how dedicated we are and how bad we want success.

The time commitment takes away from our family and our tv watching (ugh), especially if you are doing this in the evening. Or writing a blog post on a Friday night:)

Don’t get me wrong, I have a few favorite shows that I ‘have’ to watch every week or it just wouldn’t be right. But I also have to find time to work this business.

But that isn’t the commitment I am talking about.

What I am about to reveal to you may come as a surprise, but it is the ONE thing, the biggest ‘secret’, the common thread that almost all very successful marketers share.

They are all willing to make the time, and, monetary commitment to:

Attend at least one Offline Seminar.

Are you shocked? I was.

You see, as I have been asking these marketers what the ONE thing is that made the biggest difference in their online business, it was attending at least one offline seminar.

It is in these seminars that you, as the attender, have the opportunity to rub elbows with the success stories.

To listen to the stories of HOW they became successful.

What they did.

How they did it.

What works, what doesn’t.

How to test. What to test.

How to decipher the results.

These seminars give you the opportunity to network with other people just like yourself who are struggling to make this thing work.

People just like yourself who have that dream that this WILL work, if I just knew what to do.

How to apply it.

Yea, I know. You’re saying to yourself ‘I would absolutely LOVE to go to one of these, but they cost a fortune’. The airfare, the hotel, the rental car…not to mention the fee to just walk in the door of the seminar.

Stop! I don’t want to hear the excuses!

I don’t have the time.

I don’t have the money.

My dog is sick.

My spouse wouldn’t approve.

Enough!

What if I told you that you could ‘attend’ one of these seminars for less than it takes to fill up your car with gas?

Fantastic!

Where do I sign up?

What if I told you that you could attend one of these seminars, and you wouldn’t even have to leave your living room?

NOW, that would be cool, wouldn’t it?

Well…

Ross Goldberg is doing just that.

His 2nd Annual Virtual Seminar is going on right now through March 4.

You have the chance to be ‘in attendance’ for every single presentation, so you won’t miss anything. Each one of the presentations are on video, so if you watch one and want to go back because you think you missed something, or need clarification, you can.

Here are just a few of the marketers that are doing presentations:

Ross (of course)
Doug Champigny
Willie Crawford
Bob the Teacher
Harris Fellman
Ken McArthur

Need I say more?

To get your spot in the seminar (yes, it’s just like a regular offline seminar, there are limited spots) just click here, sign up, and then start absorbing. I know I have.

If you are anything like I am, you are going to come away saying ‘WOW, I learned a ton’.

You get everything without leaving your living room.

The training, The Networking, The JV Opportunities.

What more could you ask for?

Go Grab Your Secret and become part of The Common Thread of successful marketers.

Ross Goldberg’s Virtual Master’s Internet Marketing Seminar

Until next time,

Here’s to YOUR Successes,

Ron

When you pass on helpful information to your readers because you feel like that information will help them without necessarily promoting a product it accomplishes two things.

Passing on resources to your subscribers without always worrying about your commissions builds trust because they start to think that you want to help them and not just get money from them. This makes them more willing to give you money when you ask for it. That’s just the way it works.

Prompting your subscribers to send you feedback on the resource(s) you tell them about is what helps to make your list responsive to your future offers. Get your readers used to interacting with you. Get them used to doing what you ask. In order to do that, you have to keep asking them to do stuff.

When you find anything you think is useful and think your subscribers will find useful as well, pass it on to them even if you don’t get a commission from a product they buy.

You don’t have to do that every single time you write something but do it and ask them for their opinions on what you wrote. Writing to your readers without caring about getting commissions for every single product you mention is a small price to pay in the long run for the level of trust you inspire.

That trust (built on the fact that you have shown your readers they are more than just a dollar sign) is what will set you apart from 99.9% of the other publishers out there.

Let’s be real. I publish to profit. Period.

If my subscribers don’t buy from me I stop publishing because at that point it becomes a burden on my time. I am in business to make money and so are you. My readers understand that and so do yours.

What does this mean to your bottom line?

The more you give to your readers without asking for a lot in return the more they’ll feel like the NEED to give back to you. That’s the law of reciprocation at work. Most of us were taught to give back what we get from people. That being the case, be careful about what you give because what you give is what you can expect to get back. That’s a scary thought huh? ;-)

Like I said just a minute ago your subscribers understand that you are in business to make money. If you don’t make money, you go out of business. The issue a lot of the time with publishers is that if you haven’t been giving your readers information they actually value, they won’t care if you stay in business or not which means they won’t bother buying the products you recommend.

I buy products from publishers who do their best to give me value because I want them to stick around. The only way I know how to keep them around is to buy from them.

Give your readers some credit. They know that to keep you in business they have to buy what you recommend. The only real question is do you give them enough value in the form of quality information for them to care if you stay in business or not?

On the line of valuable resources, I would like to pass this along – as you know, creating and selling (or giving away) your very own product, is the easiest way to make money on the internet. Well, my friend Joel Osborne just released his ‘Product Creation Success Package’.

If you have ever wanted to create your own product but was unsure of how to do it, the “Product Creation Success Package” has the information that you are looking for! He covers such topics as “What is an Information Product” all the way to “Delivering The Info Product” and everything in between. The Product Creation Success Package contains 3 ebooks, each with Master Resell Rights and each targeting different topics about product creation. You also get the sales page to go along with the main product.

I wouldn’t be promoting it if I hadn’t picked it up myself and gone through it. There are some points in the book that I hadn’t thought of and that will help me with my next products.

I highly recommend it…again, get it here

Stay tuned for the fourth and final segment of Relationship Marketing.

Til then,

Here’s to YOUR Successes

This is Part II of my Relationship Marketing posts. Last time I talked about your reader’s perception of you and how you must strive to get across that you are helping them, not just out to make a buck. Today I am going to talk about one of the biggest problems I see with Internet Marketer’s: Giving. Or lack of.

There’s no point in building a list if your readers don’t think you care about them. You should. Otherwise you don’t deserve to have them as subscribers. When you give to your list, you always get back much more in return so you’re actually being selfish by being unselfish. Knowing that you will get back more than you give ahead of time allows you to focus on giving.

There are some publishers I listen to above all others and when I took the time to try and figure out why, it hit me. They all do one thing that now seems so obvious.

Something you may feel compelled NOT to do.

They all give me valuable information many times without promoting any products in some of the emails they send me.

They give me pages and pages of content I can actually do something with. When they do have an affiliate link in an email I don’t even care they’ll be getting a commission from my purchase because of all the great content surrounding that affiliate link.

Am I saying give away your commissions?

Absolutely not!

I’m simply trying to get the point across that you don’t need to be an affiliate for every product or website you happen to mention to your readers under the guise of trying to help them.

It’s really not necessary anyway.

I’m not saying that you shouldn’t promote products to your readers.

You should.

Just don’t club them over the head with your offers before they’ve gotten a chance to get a feel for you and if you’re someone who’s looking out for their interests or just your own.

Some of the publishers I pay attention to are ones who from time to time will pass on resources to me just because they think those resources would be of interest to me and my goals.

When someone does something for you just because, without appearing to gain anything financially from it, especially online, you take notice.

Perception is all about appearances.

You have to present yourself as you would like others to see you. If you want others to see you as someone who is giving and truly interested in them and what they want to accomplish then you have to do things that make you look that way.

Speaking of giving…a marketer friend, Mike Paetzold, (and by the way, I like his blog theme :-) ) mentioned in one of his posts recently, how we tend to throw Internet Marketing terms and acronyms out without really thinking about it. What we sometimes fail to realize is that someone may be reading our blog for the very first time and may not be familiar with what the acronyms or terms mean…

Well, I would like to give you, my readers, a free Internet Marketer’s Dictionary, so that newcomers (and seasoned marketers, for that matter) can read through it and learn the terms and not be lost anymore.

Just a small gift for you today. No strings attached. Just click the link and save it to your computer!

OH, before I forget…the website that I talked about in the last post – it has launched – Guys, you will definitely want to check it out (and gals too…pass it on to your significant other for future reference).

His Guide to Her Jewelry. It’s not just for Valentine’s Day…use it for any of those special days in her life!

Stay tuned for Part III

Until then,

Here’s to YOUR Successes