One of the easiest to implement yet most overlooked ways to get the subscribers of your newsletter, or your customers, to warm up to you and feel like you value them and want to help them is to ask them simple questions.

Everybody’s favorite subject is himself or herself so why not show some interest?

Ask questions and do things that require some sort of interaction from your readers. It doesn’t really matter what you ask. You can ask questions that are completely unrelated to what your newsletter is about so long as you get people to respond.

When you get them used to doing things you ask them to do, no matter what it is, it’s easy for them to keep doing things you ask them to do like buy the products you recommend.
The more you can get your readers to communicate with you, the more they will feel like they know and can trust you.

A relationship (as far as an online newsletter or email course goes) is nothing more than two people (you and each individual subscriber) knowing what their place is in relation to each other.

You are the provider of helpful information and someone who wants to help your reader succeed at something.

You must get that across.

Your reader is someone who will learn to trust your advice and listen to your recommendations because you have built up a history of doing things that seem to benefit them more than they seem to benefit you. That doesn’t necessarily have to be true, as long as it seems like it’s the truth to your readers.

Remember, perception (or what people believe) is the only truth that really matters as far as they’re concerned.

As attractive and inviting as this website looks, it’s just one of millions of pages/sites on the internet and just like email messages, can be a very impersonal place, unless you make it otherwise.

What it boils down to is: The Internet is a cold and distant place. It’s just a series of tubes where people dump text and images (or at least that is what you would get out of this video)

That’s actually to your advantage because if you can consistently get across to your readers that you are a real person with real concerns (just like them) and you know what it’s like for them to be in the situation they’re in because you’ve been there, you won’t have any trouble getting people to warm up to you.

People in general tend to like others who look out for them because people (again, in general) think about themselves first. If it seems like another person is looking out for them first then that person will automatically take a high position in their eyes.

In other words, when you’re writing, not every link in it has to be an affiliate link for a product you’ll get paid from.

Understand this…

Your readers are buying products and services all the time that aren’t putting money in your pockets so it doesn’t hurt you at all to tell them about a product or service that you won’t make money from.

This sets you up to make money when you do have something to recommend that will put a commission check in your pockets.

To set yourself up to make money you have to give, give, give and then give some more. Now it’s important to note that you don’t have to give everything away.

Giving (as I’m using the term) means to give of yourself. Share stories with your readers, point them to helpful resources and let them know about things they probably haven’t found on their own.

In other words, offer your guidance. That’s what they signed up to your mailing list for. Not for a bunch of ads they can find on their own.

Are you publishing your own newsletter? Are you stumped for content? No worries, my friend Doug Champigny has the solution for you. Newsletter in a Box is the perfect solution for you. There is over a year’s worth of content for your newsletter, article submissions, or create your own info product from the content! It’s a GREAT resource!

Looking for more ‘Inside Information’ like this, subscribe to my K.A.R. Newsletter (Knowledge, Application, Results) and receive a few unadvertised bonuses for signing up. You can sign up in the upper right hand corner of the page.

Stay tuned for Part II – Guys…you also stay tuned…I will be launching a new website later today that you will be VERY interested in…I guarantee it!

Until next time,

Here’s to YOUR Successes,

Ron

Global Warming?? Sheesh, is that a fallicy! Here in the great Northern Tundra (Minnesota, to be more precise), we are gearing ourselves up for our January thaw.

Yea, I know it’s February, but we just went through one of the top 10 coldest January’s on record! 17 of the 31 days we had a low temperature below 0 and the ‘average’ temperature for the month was a whopping 7.5 degrees Fahrenheit!

Global Warming, global shmarming….gimme a break!

Ok…my rant is finished….maybe:)

As you know, I have been touting Giveaway Events for the past how many months, and how they are a great way to build a subscriber list…in fact, Jason James just released his Givaway Riches this week, which guides you through the process of hosting your own giveaway event.

But that’s NOT the point of this post.

The point, and the question that I have for you is; Are You Maximizing Aweber’s functionalilty to your advantage?

You are using Aweber’s autoresponder service, aren’t you? Well, if you are not, I have a short video for you to watch which will show you just ONE of Aweber’s super easy to use features. Once the video is finished, click on the link below it to go and pick up the rest of the videos at a crazy price…just click the ‘play button’, have your speakers turned up, and enjoy:

Now, you’ve finished watching the video….there are 14 more, just like that in the

Aweber Unleashed Video Tutorials

A few of the topics covered:

Creating Broadcast Messages

List Organization

List Automation

Sending to Mulitple Lists at The Same Time

Plus 10 more.

If you are using Aweber, do you know how to use all of those features? If not, get over to Aweber Unleashed and pick up the videos and start learning from the comfort of your own computer!