Welcome back…wow! What a week this has been. If you missed it last night, Willie Crawford and Doug Champigny held a traffic generation teleseminar. This seminar was scheduled to go for two hours…when it was all done and finished, they had gone for over 3 1/2 hours!

Great stuff and you can still reserve your copy of the audio and transcript by signing up here.

It will be available on July 9.

Ok, this will be the last installment of my article marketing posts and early next week I am going to be starting a series about web hosting for newbies. Be sure to stay tuned for that, and if you want to be notified when I post for that series, sign up for my ezine.

Before I get in to the meat today, be sure to check out my giveaway event page for all of the giveaways that are either currently going on, or upcoming and if you are into list building (which you should be if you are in the IM biz!), be sure to sign up for one or two or three of them and get your gifts submitted!

As a quick review, the past posts have covered:

How to Use Article Marketing Effectively in Your Chosen Niche
How to Make Your Article Marketing Efforts Viral
Using Article Marketing to Drive Laser Targeted Traffic
Article Writing Ideas and
Five Benefits of Using PLR Articles

If you want more indepth info, you can pick up a free article marketing report over at 5 Star Ebooks…Ok, let’s get on with it.

So you’ve gone through all the hard work of writing a great article and you’ve sent it off to EzineArticles.com and submitted it to Article Marketer for distribution.

Is that it? Are you done with it? Not by a long shot. Don’t let all that sweat go to waste, use your article again and again to squeeze the most out of it them as you can. In other words, leverage your articles.

If you do this you won’t have to spend so much of your precious time writing new articles.

Assuming you have a well-written article of at least 400 words, here are some ideas for getting the most out of that article:

As I mentioned above, start off submitting the article to EzineArticles. This is the biggest article directory, and it makes sense to start here. You’ll stand a better chance of getting traffic because of their traffic ranking. In fact, if you do a search of your targeted keywords, you’re more likely to find your article showing higher in the search engines on EzineArticle’s website than from your own website.

If the article topic is something that would interest your list, you can send it to them in an email. This works better if the article is shorter rather than longer.

Alternately, you can lightly rewrite it, being sure to change the title, and add it to your blog. Then instead of sending the whole article to your list, you can send them a short email and use curiosity or a call to action to send them clicking the link to read it on your blog. This strategy gets them to your blog where they might take further action; like comment on your post, click on your AdSense, or buy one of your products.

If you’ve gotten a lot of positive feedback about the article, post it on a forum in your niche. This helps brand you as someone who is an expert as well as a helpful marketer.

Have your own article directory on your website. Set up a page with a list of all the articles you’ve written in this niche. Each article can have a blurb at the end that tells people they are free to publish the article on their site as long as they don’t change the article and keep the bio and link intact.

Rewrite your article and give it to affiliates so they can use it to promote your product. Affiliates appreciate having material they can use rather than having to come up with something from scratch.

Repurpose the article by shortening it and adding it to your newsletter that goes out to your list. Valuable information never goes out of style.

Take your article and split it into chunks to create an ecourse. You can easily add further detail to each chunk and end up with a 3-5 part ecourse.

You may have written several great articles on a specific subject. Bundle them together and create a report or ebook to give away, sell, enter in a giveaway, add to another product as a bonus, etc.

These are only a handful of suggestions on how you can leverage your articles. Every time you write an article, use it as many ways as you can and you’ll find you don’t need to write quite as many new articles.

For more tips, tricks, advice and in depth knowledge about article marketing, I have a free report available that you can pick up by visiting 5 Star Ebooks.

Look for the start of my web hosting posts early next week.

Here’s to YOUR Online Successes,

Ron

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