Brrrrr…the weather here in MN this week (or this winter, for that matter), as my wife would say, is BUTT cold!!!

The temp this morning on my way to work was -23 degrees F. According to the news reports, that’s the coldest it’s been in this neck of the woods for at least 5 years.

Anyway, that’s the weather update…I can’t wait for it to start warming up…on to the post for today…

The most cost effective method of advertising your information marketing business, whether you are selling an info product or affiliate marketing, is article marketing.

The easiest way to produce a number of quality articles in a short period of time is finding some Private Label Rights articles and editing them to your preference. Products with Private Label Rights and PLR article packs are offered for sale all over the internet. Go ahead and Google the term ‘PLR Articles’ and see how many results you come up with.

As an observer, this indicates a very strong market for PLR articles to fuel the constant demands for new content by Internet Marketers. As a marketer, it provides a lot options for the content you need on almost a daily basis.

Getting your hands on an interesting pack of PLR articles is just the beginning of your journey to article marketing success. It is not a difficult process to master as long as you pay attention to the basics involved in providing quality information to your customers.

One of the major basics to master is making sure that your article topics are timely and bring real value to your readers. The PLR articles that have been gathering cyberdust on your hard drive for a year might be too old to be of value to anyone, but could still help you generate ideas when you get stuck.

A title that makes the reader interested enough to read the article is an absolute necessity. Boring, plain titles do not get clicks. Most people are searching for helpful information and will just pass over titles that do not capture their curiosity and attention.

You might ask a question in your title that makes the reader want to know the answer. It is just as effective if the reader only wants to see if he knows the answer already. Clicks are clicks. Once you have eyes on your article, you have a chance of a sale or subscription.

Here’s a simple comparison to illustrate an intriguing title. Which one would make you want to read the article?

  • Raising Cats As Family Pets
  • Are Cats Really As Innocent As They Look When You Come Home From Work?

Don’t be afraid to be slightly provocative with title selection. Your only goal is to get the reader to click on YOUR title in a list of similar titles on the same subject. Think about the example above. Which one would attract your eye and mouse click?

Use a conversational tone in all your articles, whether PLR rewrites or original masterpieces you wrote yourself. Write like you are talking to your best friend or your mother. Forget about what you were taught in school. Grades aren’t important here. Use “you” and “us” and make the reader feel like you are talking directly to him, face to face. Creating reader interest in what you have to say and getting visitors to read your article is the only grade you have to worry about. Anything less will not generate income for you.

Any decision to buy anything is an emotional choice. If you can provide answers to the age-old question, “What’s In It For Me” (WIIFM), with real benefits for purchasing or owning your products, you will have a sale. Think about it. How many times have you plopped your credit card down to buy something you didn’t need or couldn’t see the value for you if you bought it?

One last consideration for your articles is to select a good set of keywords that any reader might use in a search engine to find you. Google “keyword search tools” and you will have a list of free ones and some that require a paid membership for use. When you have a list that satisfies you, write your article using the keywords logically in your sentences. Don’t just stuff them anywhere or over use them in every sentence. Keep the flow of your points easy.

The end of your articles should always have an author’s box with a link back to the site or service you are promoting. If you are unsure about how to create one, go to any article directory and read a few author’s boxes until you get a feel for doing your own.

The only task you have left is to post your article on as many article directories as you can. It does take time to do it yourself, but there’s several very good article submission services that will submit your article to hundreds of directories for a moderate fee.

I recommend ArticleMarketer.com.

Time is money to marketers.

Article marketing is all about content. Don’t waste your time or your reader’s time with poor quality content. The higher the quality of your articles, the more loyal customers you will have eager for your products. It’s simple.

Looking for more ‘inside’ information like this? Sign up for the K.A.R. newsletter and not only get some awesome free gifts, but you will also receive valuable information that you use in your internet marketing business.

Til next time,

Here’s to YOUR Successes

Ron

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