One of the things you should do before you begin cranking out a lot of articles is to be clear about what you want to gain from article writing. Are you interested in promoting other products and websites (affiliate marketing) or are you going to focus on your own products and site?

The reason I ask that question is because these two methods need to be approached in very different ways. If you are writing articles that are going to call for the reader to be directed to another website or product then you will need to have the author resource information worded differently than if you were promoting your own product.

If you are going to be using the article to drive targeted traffic to your own product or website then using the resource box and a good call to action within that information can be very valuable. You need to keep in mind that
however you do this, once the article has been published, it is almost impossible to make any changes to the articles.

Since your articles will be used in different ways it is a good idea to make minor changes to the article for each directory that it will be submitted to. With some article submission software, you have the ability to do so within
the software, but in most cases, I would recommend manually submitting the articles. This may sound like a lot of work, but really it should only involve editing 3-5 submissions since these articles will be picked up by different ezine publishers.

Once you have a few articles published in the niche you are writing about, you will begin to be recognized as an expert in that area. That’s exactly what you are looking for. You want people to perceive you as someone who is
knowledgeable in the subject that you are writing about.

In order to retain your credibility it is always a good idea to write the articles in the same ‘voice’. In other words, if you are paying a ghost writer to do the work, you will want to proof the material before you just start submitting willy nilly. Depending on the article directory you are submitting to and how well they screen the material that is being submitted, you may end up being  ‘penalized’ for duplicate content if the writer you have hired is doing work for other marketers in the same niche. That’s why it’s a great idea to research your topic deeper and, if you can, write your own material.

One thing you don’t want to do is start writing articles in different niches and using the same author resource box for all of them. If you are doing that you will tend to be seen at as someone who may be trying to find that sweet spot instead of focusing on one or two niches and targeting them. If you are using the same information in your author resource box, not only will the links back to your sites not be optimized, but the search engines will tend to rank your articles lower because you are not sticking to relevant subjects.

As I mentioned in the previous posts, there is no need to make your article perfect in language, grammar or literarily, in order to be successful in article marketing. Just write it the way you feel about it. That’s your ‘voice’.

Although posting your articles to several article directories on various sites will give you a higher chance of the article being republished, which in the long run benefits you, you should be a little selective before posting them
anywhere you get a chance to do so. Article directories that have high rankings and a lot of traffic should be your priority.

Be mindful of the length of the articles you are writing. Most directories suggest ones that are between 450 and 800 words. The longer you make your articles, the better chance that your readers will lose their attention and start surfing elsewhere, and you don’t want that.

If you find yourself in the position that the articles(s) that you are writing are going longer than 850 words, you may want to start combining them into a short report and give them away as a bonus for joining your newsletter.

HEY, there’s a novel idea!

So now you have some great ideas about how you should be writing and where you should be targeting your article marketing efforts. There is one more thing that I would like to go into next time. That is the different types of articles you can write, so be on the lookout for that in the next few days.

Until then, if you are having a shortage of brain ideas, or the brain for some reason just won’t get any traction for your article writing efforts, I invite you to check out Teri & Doug Champigny’s Easy Articles Pro site. As you are finding out in my series here, to succeed online, you need laser targeted traffic. To get that traffic, you need relevant content. Only articles targeted to your specific niche will provide that traffic and in turn fatten your wallet. Teri & Doug’s Easy Articles Pro provide 125 plr articles each and every month, so there is bound to be something for you, or maybe it will jump start the brain waves for you to find a new niche. Get Easy Articles Pro.

Just a reminder….click on the Giveaway Events tab at the top of the page, there are some outstanding giveaways going on right now….your chance to go pick up some fantastic gifts.

Til next time,

Here’s to YOUR Online Successes,

Ron

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