I’ll bet you didn’t know that there is a Magic Formula for increasing the number of subscribers you get from your squeeze page.

Specifically, I’m going to take a look at a small, seemingly insignificant change that can TRIPLE your rate of opt-in subscribers.

“Triple my opt-ins?” you may be thinking.

That’s right.

Triple.

With the exact same amount of traffic you are currently receiving to your site, using this simple strategy can actually increase the number of visitors who join your list by up to 300%!

Same amount of traffic.

Three times as many subscribers.

And, best of all, it won’t cost you a penny.

You love it already, right?

Before I get into the actual strategy itself, it’s important that I remind you of the science of getting folks to opt-in (join by request) to your list.

You see, many people forget (or for newbies, never really know) the “magic formula” for producing an opt-in subscriber.

Let’s take a look together…

The “Magic Formula” for…

Producing Opt-in Subscribers

Did you know that there is a very specific formula for getting people to become subscribers.

Do you know what the magic formula is?

I am going to be covering that in my Squeeze Page webinar on Monday

Did you sign up? Well gallop over there after you finish reading and do it!

There are actually three elements…

List + Enticement + View = Opt-In

And each is critically important to the equation.

If you are missing even one of them, then you are missing subscribers.

1. A List – This one is a no-brainer. You can’t produce an opt-in subscriber until you have a list. Nothing shocking there.

2. An Enticement (remember – ‘bait’) – There was a time when just having a list was enough. That time is gone. In order to get people to join your list, you must give them some compelling reason to do so.

3. View -  Having a list and having an enticement alone won’t get it done either. Folks need to KNOW that you have a list and they need to KNOW that there is some really good reason for them to care that you have a list. They gotta SEE your list and offer.

That probably sounds a bit confusing but I will explain that more in detail on the Squeeze Page webinar I am hosting on Monday.

Very basically, that’s how you get an opt-in. That’s how you get a subscriber.

You need a list.

You need ‘bait’.

And you need your visitors to see both.

Now that we’ve got the basics covered, sign up for the webinar and I will go over more tips, tricks and secrets to get YOUR squeeze page to suck in more subscribers!

Monday…

5pm Eastern

4pm Central

2pm Pacific

What time is that in YOUR neck of the woods?

http://www.worldtimezone.com

As always, I invite you to leave a comment.

Til Next Time…

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If you are here for the first time, WELCOME! If you’ve been here before, welcome back.

If you got here from the emails I have been sending the past couple of days, THANK YOU! And if you found me by accident through surfing, here’s a perfect opportunity to listen/read to the rest of the post and then go to the upper left hand corner and sign up for my Relationship Marketing ecourse because that ecourse goes hand in hand with the topic of this post:

Squeeze Pages – Your Bait Just Isn’t Working

Now you’re saying, “What?”

Let me explain.

There are a LOT of people coming online each and every day with the aspirations of tapping in to the ginormous amount of money that is being spent on the internet. I mean there are people in search of information and these newcomers need to learn the process of gathering names and emails addresses and providing that information the correct way.

Now, this isn’t going to be a lesson on ‘how to sell’. Well, yea it is sort of, but one of the first things that they, and maybe you, need to learn is how to build a list so that they can have some people to send their messages to and make some money.

But before you can start building a list, you need a basic website online with an optin form to capture the names and email addresses of the people who are visiting your site.

A squeeze page.

And that’s where I say, your squeeze page bait isn’t working.

Now, if you have been reading my emails recently, I have been talking about ‘what’ a lot of the marketers are doing wrong.

Here’s what I mean.

I am on a LOT of mailing lists! Wayyyy too many if you ask the average person and I wouldn’t recommend being on as many… well, yes I would, but that’s for another post, but I digress…

I am on a lot of lists and here’s what I see; these ‘marketers’ are using squeeze pages to collect your name and email address and now you have given them the permission to send you emails. But what they are sending out with each email has nothing to do with the report or ebook or software or whatever they were giving away to get me on their list in the first place!

They are sending out promotion after promotion either trying to get you to sign up to someone elses list or they are trying to get you to buy an affiliate product that they will get a commission on. I really DON’T have a problem with that, I mean, I do it from time to time also. That’s just what we do, but most of these people don’t even have their own product and I would venture to guess that a lot of them don’t realize how easy it is to flip a plr product and make sales on their own.

Of course, that’s assuming that the product that they are going to sell has something to do with the product they are giving away on their squeeze page.

I mean, if I sign up to get a report or ebook about dating and how to read body language, why in the world would I want to be sent to another squeeze page that is dealing with forex trading?

Now let me ask you – you work hard driving traffic to a squeeze page and offering something of value in order to get people to sign up for your ‘newsletter/ezine’ right?

Say ‘right’

Why would you not provide them with excellent content dealing with the report/ebook/whatever that they signed up to receive?

I don’t have the answer to that question, do you?

Instead, most of the lists that I sign up for start right away blasting me (and hundreds if not thousands of others) with other offers, other sales pitches and other things that I can go buy that have nothing to do with their original product.

Now, don’t get me wrong, there are several lists that I am on that I get fabulous content from and when they send an offer out for one of THEIR products, or an affiliate offer for a RELATED product, I will typically click over to take a look at it because you just never know when another product is going to come along that is going to help your business out.

And that’s where you come in; leave me a comment on why you think people market this way, or am I completely off base.

After you leave your comment, go up to the upper left and sign up for my Relationship Marketing Ecourse and find out why it’s important to build a relationship with your readers.

Once you are signed up, you will start receiving the ecourse and you will also receive the remaining messages in my squeeze page series which will include an announcement for the live webinar I will be holding on April 19th where I will show you EXACTLY how to fix this problem.

Thanks for stopping by and thanks in advance for your comments.

Even after you have built a list of subscribers, you must realize that a good majority of them are not going to be ‘buyers’. Most lists are built by giving something away for free as an incentive for signing up. Most of the list will prove to be ‘freebie seekers’ or ‘tire kickers’ who are unlikely to ever buy anything online.

Now is the perfect time to work on developing your relationship with the people on your mailing list. You are a marketer, so it’s your job to persuade these people to be more responsive to your messages and increase the number of sales you make through your emails to them.

In this post I am going to give you 3 tips on how to turn those people who have become numb to your messages into responsive, hungry buyers.

Tip #1

Be Consistent

One of the ways to create responsiveness from your readers is your consistency in sending content to them. You are working on developing a reputation with your list so regular, useful, messages need to become expected by your readers. Sporadic and infrequent mailings tend to leave a lot of your subscribers not remembering who you are, where they first signed up with you, or why you are finally mailing them now. Finding the right interval is very important. Every day can be too much while only once or twice a month is usually too little.

Tip #2

Don’t Bombard Them With Sales Pitches

You do not want to bombard them with sales pitches. Although I know marketers who do this (and I am subscribed to a LOT of these lists), it’s not recommended that you send two of these messages in a row. By sending several emails that provide content relevant to what they signed up to receive in between each promotional message sends the subliminal message that you value them as more than just a potential customer.

As I mentioned, everything you send to your subscribers should have something to do with what they signed up to your list for. All these mailings, free products, information, and recommended products need to be tailored to their interests. By providing targeted information you are branding yourself as not only an expert in the field but a helpful person to know as well.

Tip #3

Ask Them Questions – Ask For A Response

A good way to build responsiveness in your mailing list is to occasionally ask them what THEY are interested in knowing about. This can be done either as a poll or a straight question. Offer an extra special free product for the best suggestions and then send it to everyone who responded with a suggestion or comment. The more you know your list the better you can serve them while increasing the chances of making sales along the way.

Provide your email subscribers with an easy to use way of contacting you. The easiest way to do this is by setting up your autoresponder email address to be an email address that you monitor every day, that way your readers can just ‘reply’ to any one of your emails to contact. Make sure they know just how valuable they are to you and be ready to give personal service when needed or requested. By becoming a ‘real’ person for them, they are much more likely to take you up on your offers when you do send them a sales message.

I hope this series has helped you out in your list building efforts. If you want more in depth information about list building, check out my List Building From Scratch ebook.

As I mentioned previously, my next set of posts are going to be dealing with squeeze pages and how to avoid making ‘the’ fatal mistake.

Stay tuned.