Learn from your Mistakes
I am such a total dweeb today…
If I could bury my head in the sand and hide, I would.
Oh, well, I can only say that I will learn from the mistake.
I sent an email out last night to my list(s)…I wrote it, proofread it, tested it, and everything looked good. So I queued it up to be sent…in fact I got a response from one of my readers, my accountability partner in this wacky business, Peggy Baron, about the ‘tag line’ or USP that I used in that email.
Well, it wasn’t until this morning when I started checking stats, opens, clicks, so on and so forth, that I realized what a dork I am.
When I wrote that email, I did as I normally do and wrote most of it in the HTML section of Aweber…no problems, everything was kewl…got that all formatted the way that I wanted it and then copied it into the plain text area.
Again, as I normally do.
Now the reason I do both is because I like to insert links into the emails and it looks better (at least I think so) when the link is embedded (like this)…
In the plain text version, to do the same thing, you have to do a bit of code writing to get that done (hint, hint…that is one of the lessons in the Knowledge-Application-Results newsletter – sign up in the upper right hand corner and get some cool bonuses).
As I mentioned, I am such a dweeb…
When I was looking at the email that I sent out (I am subscribed to my own list so I can make sure everything went out the way it was supposed to) in plain text…..all I could say was ‘OH CRAP!!!!!’
The plain text version of the email was almost entirely duplicated!
It was like I had the main email, then totally repeated myself again…except the link that I was trying to format was all hosed.
The only thing I can think of is that when I copied from the html portion, I ctrl-v’d twice accidentally!
You’re asking – did you not test the email before sending?
Um, yes, I did…but I only tested to my email address that is set up to receive html emails (that message went out perfectly) and not to my address that gets the plain text version.
Lesson — when testing your emails before sending them out, make sure you test BOTH versions.
I won’t let that happen again.
Again, if you would like more ‘inside information’ similar to this, but more indepth, sign up for the Knowledge-Application-Results newsletter and receive some great bonuses.
You can sign up in the upper right hand corner of this page…
Until next time..Learn from your mistakes &
Here’s to YOUR Successes…
Ron
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Tagged with: Adventures In Internet Marketing • Application • Aweber • Knowledge • Learning from your mistakes • Peggy Baron • Results • USP
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Hi Ron,
You are not the only one, happened to me, learned from it. But still sometimes a weak moment or mainly it happens when I’m trying to do things in a rush.
Getting lot of e-mails from “big” mailers correcting their links from previous e-mails (hmm…maybe just a way to mail twice…)
So cheer up, you are not alone…
Fred
Fred Lotgering’s last blog post..Traffic with Graphic!
Ahh the mistakes we make when working late.
No you should always check the emails before sending but…
I have been guilty of that one once or twice.
Mike Paetzold’s last blog post..2009 Business Kick Start
I think we have all been there and would like to have a do-over button somewhere that we could hit. It will get better.
Andre Arnett’s last blog post..New Breed Marketer Says Lots Of Good Products To Check Out
Yeah Ron, you’re a dweeb alright for thinking your special.
most of us mere humans make stupid mistakes all the time. But just for the record, how do you do a separate test for plain text and html versions on aweber?
Earl Netwal’s last blog post..New Year Gifts Give Away Opens 12/22
Join the club my friend,
I’m sure that everyone that has been doing this for any length of time has made a mistake when it comes to sending out an e-mail among many other things.
All you can do is learn from your mistakes and try not to do it again.
Have a good one Ron!
BTW: Earl, when you are testing your e-mails you do that through your e-mail client. Not sure about yours, but when I am using the webmail version of my e-mail client I can look at both versions. It displays the HTML version by default, but I have a link that I can click on that will display the text version. I doubt that all clients will do this but it sure comes in handy.
Get back with me Earl and we can talk in more detail (You know how)!
Brett
Brett McEllhiney’s last blog post..Affiliate Program for VideosForInternetMarketers.com is Ready!
Hey Ron,
Look at it this way, it’s a proven fact that people need to see offers 3-7 times before making a decision, so you went ahead and got the first two out of the way right off the bat! ;~)
Adios,
Jeffrey Levesque
The Affiliate Mechanic
Jeffrey Levesque’s last blog post..Arbitrage Conspiracy Launches With A Huge… Fizzle?
Earl,
I really don’t do a ’separate’ test. What I to do is send a test to my main email account (which uses html through the email client I am using) and then send another test to an email account that I read using plain text.
I spose I could do the same thing by changing the ‘properties’ in the email client I am using for my main email account, but that would be too much hassle, and I am lazy
Andre, when you find that ‘do over’ button, let me know where it’s hiding.
Thanks, all, for the comments…
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