Relationship Marketing – It’s All About Perception – Part II
This is Part II of my Relationship Marketing posts. Last time I talked about your reader’s perception of you and how you must strive to get across that you are helping them, not just out to make a buck. Today I am going to talk about one of the biggest problems I see with Internet Marketer’s: Giving. Or lack of.
There’s no point in building a list if your readers don’t think you care about them. You should. Otherwise you don’t deserve to have them as subscribers. When you give to your list, you always get back much more in return so you’re actually being selfish by being unselfish. Knowing that you will get back more than you give ahead of time allows you to focus on giving.
There are some publishers I listen to above all others and when I took the time to try and figure out why, it hit me. They all do one thing that now seems so obvious.
Something you may feel compelled NOT to do.
They all give me valuable information many times without promoting any products in some of the emails they send me.
They give me pages and pages of content I can actually do something with. When they do have an affiliate link in an email I don’t even care they’ll be getting a commission from my purchase because of all the great content surrounding that affiliate link.
Am I saying give away your commissions?
Absolutely not!
I’m simply trying to get the point across that you don’t need to be an affiliate for every product or website you happen to mention to your readers under the guise of trying to help them.
It’s really not necessary anyway.
I’m not saying that you shouldn’t promote products to your readers.
You should.
Just don’t club them over the head with your offers before they’ve gotten a chance to get a feel for you and if you’re someone who’s looking out for their interests or just your own.
Some of the publishers I pay attention to are ones who from time to time will pass on resources to me just because they think those resources would be of interest to me and my goals.
When someone does something for you just because, without appearing to gain anything financially from it, especially online, you take notice.
Perception is all about appearances.
You have to present yourself as you would like others to see you. If you want others to see you as someone who is giving and truly interested in them and what they want to accomplish then you have to do things that make you look that way.
Speaking of giving…a marketer friend, Mike Paetzold, (and by the way, I like his blog theme 
) mentioned in one of his posts recently, how we tend to throw Internet Marketing terms and acronyms out without really thinking about it. What we sometimes fail to realize is that someone may be reading our blog for the very first time and may not be familiar with what the acronyms or terms mean…
Well, I would like to give you, my readers, a free Internet Marketer’s Dictionary, so that newcomers (and seasoned marketers, for that matter) can read through it and learn the terms and not be lost anymore.
Just a small gift for you today. No strings attached. Just click the link and save it to your computer!
OH, before I forget…the website that I talked about in the last post – it has launched – Guys, you will definitely want to check it out (and gals too…pass it on to your significant other for future reference).
His Guide to Her Jewelry. It’s not just for Valentine’s Day…use it for any of those special days in her life!
Stay tuned for Part III
Until then,
Here’s to YOUR Successes
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Tagged with: ezine publishing • His Guide to Her Jewelry • Internet Marketer's Dictionary • Mike Paetzold • relationship marketing
Filed under: Email Marketing • General
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Great point and very glad you get value from my blog. It is really simple and Jeffrey Gitomer says it best although this is paraphrased not a direct quote.
All things being equal people buy from people they like. All things not being equal they still buy from people they like.
Building relationships is just good business.
Mike Paetzold’s last blog post..Turtles home has moved
Good Post Ron. Liked the idea of sharing the internet dictionary. I may copy you on that one.
Earl Netwal’s last blog post..It’s Alive! Putting Life Into a Dead Web Site
It’s so true, without giving value to your potential customers, they will most likely leave you and go buy from someone else.
Building a proper relationship takes time and work, but it pays of in the end.
Joel Osborne’s last blog post..Stand Out with New Quality PLR
Some of the better marketers that I know have learned that lesson so there must be something in what you say. I believe you are on the right track so stick with it.
Andre Arnett’s last blog post..Planning A Unique Wedding PLR Bundle
Ron,
I like this from your post. I have received emails that were full of affiliate links. It would have been nice if some of them had followed this concept.
“I’m simply trying to get the point across that you don’t need to be an affiliate for every product or website you happen to mention to your readers under the guise of trying to help them.”
Perception is one of those things that is hard to control. Your suggestions about giving without taken are great points.
The problem with perception is that once it is set, it’s almost impossible to change. If your readers get the idea that you do not want to help them, then you have an uphill battle to change that perception.
Lonnie Minton’s last blog post..5 Things To Consider When Publishing A Newsletter