When you pass on helpful information to your readers because you feel like that information will help them without necessarily promoting a product it accomplishes two things.

Passing on resources to your subscribers without always worrying about your commissions builds trust because they start to think that you want to help them and not just get money from them. This makes them more willing to give you money when you ask for it. That’s just the way it works.

Prompting your subscribers to send you feedback on the resource(s) you tell them about is what helps to make your list responsive to your future offers. Get your readers used to interacting with you. Get them used to doing what you ask. In order to do that, you have to keep asking them to do stuff.

When you find anything you think is useful and think your subscribers will find useful as well, pass it on to them even if you don’t get a commission from a product they buy.

You don’t have to do that every single time you write something but do it and ask them for their opinions on what you wrote. Writing to your readers without caring about getting commissions for every single product you mention is a small price to pay in the long run for the level of trust you inspire.

That trust (built on the fact that you have shown your readers they are more than just a dollar sign) is what will set you apart from 99.9% of the other publishers out there.

Let’s be real. I publish to profit. Period.

If my subscribers don’t buy from me I stop publishing because at that point it becomes a burden on my time. I am in business to make money and so are you. My readers understand that and so do yours.

What does this mean to your bottom line?

The more you give to your readers without asking for a lot in return the more they’ll feel like the NEED to give back to you. That’s the law of reciprocation at work. Most of us were taught to give back what we get from people. That being the case, be careful about what you give because what you give is what you can expect to get back. That’s a scary thought huh? ;-)

Like I said just a minute ago your subscribers understand that you are in business to make money. If you don’t make money, you go out of business. The issue a lot of the time with publishers is that if you haven’t been giving your readers information they actually value, they won’t care if you stay in business or not which means they won’t bother buying the products you recommend.

I buy products from publishers who do their best to give me value because I want them to stick around. The only way I know how to keep them around is to buy from them.

Give your readers some credit. They know that to keep you in business they have to buy what you recommend. The only real question is do you give them enough value in the form of quality information for them to care if you stay in business or not?

On the line of valuable resources, I would like to pass this along – as you know, creating and selling (or giving away) your very own product, is the easiest way to make money on the internet. Well, my friend Joel Osborne just released his ‘Product Creation Success Package’.

If you have ever wanted to create your own product but was unsure of how to do it, the “Product Creation Success Package” has the information that you are looking for! He covers such topics as “What is an Information Product” all the way to “Delivering The Info Product” and everything in between. The Product Creation Success Package contains 3 ebooks, each with Master Resell Rights and each targeting different topics about product creation. You also get the sales page to go along with the main product.

I wouldn’t be promoting it if I hadn’t picked it up myself and gone through it. There are some points in the book that I hadn’t thought of and that will help me with my next products.

I highly recommend it…again, get it here

Stay tuned for the fourth and final segment of Relationship Marketing.

Til then,

Here’s to YOUR Successes

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