Slow Down & Learn the Basics–Part 3 of ‘Common Knowledge’
Common Knowledge Amongst Internet Marketers, Part 3
There are certain topics that the seasoned information marketers take for granted and when communicating with newbies, they tend to forget the advantages they have. Welcome to the third installment of Common Knowledge among Internet Marketers.
When you’re a newbie to internet marketing, you come on full bore with the “I’m gonna make a boatload of money from the web” attitude. You think you can do it all, make a killing, and be on easy street in, say, six-twelve months.
The best advice?
Slow down and learn the basics.
Here are the last three subjects in this series that you should seriously look at to ensure your online success.
1. Drive traffic:
Learning how to drive traffic to whatever website you are promoting, whether it’s your own, an affiliate product, or AdSense ads, is the most important thing you need to learn. If you were in college to get a 4 year degree in ‘Successfully Making Money On The Internet’, the subject of marketing would be covered 3 out of the 4 years.
It’s that important.
What’s the point of spending all your time creating a fantastic product and website if no one knows it’s there and no one visits or buys it? That’s like throwing a New Year’s Eve Party in Central Park and not inviting your guests.
Take the time to look at and learn the many ways to drive traffic to your website(s) and product(s). Some methods are completely free but some can drive you to the poor farm rather quickly. Decide which ones appeal to you and give you the best results while taking up the least of your time.
Here are just a few ways to drive traffic:
Use Pay Per Click (PPC) (can be spendy)
Buy ad space in newsletters (not quite as spendy)
Have an affiliate program and let them drive traffic for you (cheap)
Comment on blogs (free)
Comment on forums with your link in your sig (free)
Article marketing (free, depending on which you submit to)
Participate in giveaways (free, unless you upgrade)
2. Have a mentor.
When you’re a newbie to information marketing, you can, like most, struggle, trying to figure out what to do and how to do it. One way to speed up the learning curve is to have a mentor. This can simply be another person whom you have gotten to know who also does information marketing that you respect and have been following. Watch what they do, what they say in their emails and how they say it, how their websites are set up, what business model they follow, etc.
Another option for a mentor is to contact a favorite online marketer and ask them a few questions. Pick someone who’s emails you have been reading and who you believe is approachable. Not someone who is so successful that they won’t have time to talk to you. Perhaps that person has a coaching program that you could invest in. Many newbie marketers use this particular method and find that their successes come much quicker.
3. Outsource.
It’s not so hard to get things done when you’re first starting out. But what happens if you run into something you don’t know how to do? Should you spend (waste) countless hours trying to figure it out? Or spend (invest) $25 to have someone set it up for you in 10 minutes? Keep in mind you could be using those hours doing more productive tasks towards building your business.
As you journey deeper into this wacky world of information marketing… you’ll begin to learn that you just can’t do everything yourself. It’s at that point that you will definitely need to start outsourcing some of your work, especially the more boring things or the ones you particularly hate to do.
With all 3 of these subjects, driving traffic, having a mentor, and outsourcing some of your work, you still need to have a plan of action. Part of that plan should be to sign up for my K.A.R. (Knowledge-Application-Results) newsletter, where you will get ‘inside information’ on what I am doing to build my Information Marketing business and how you can follow those steps.
For more help making a plan and getting started, visit my good friend Peggy Baron’s IM-Focused.com website for further information and also for free tips. You can certainly become an online success with a plan, a roadmap, a great vehicle to drive, and a full tank of gas.
Until next time,
Here’s to YOUR Successes,
Ron
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Tagged with: Application • IM Focused • Information Marketing • Knowledge • Peggy Baron • Results
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Great post Ron, In addition to signing up for your KAR nesletter what are the next steps to building an action plan?
Earl Netwal’s last blog post..Time Management: Magnitude, Urgency, & Importance
I agree with most of this but there are certain skills you need to at least understand the basics.
For example graphics. I hire most of mine out but.. I know the basics and it allows me to talk the designers language when ordering them. For example terms like gradients and it saves you time and money.
Learn the basics like html, graphics, copywriting even if you are hiring someone to do these as you will understand and be able to converse on a better level.
Mike Paetzold’s last blog post..Are you taking advantage of the current climate?
I like your post a lot Ron. Really agree about finding a mentor to help you through the ropes, especially for a newbie.
Andre Arnett’s last blog post..A New Day For America
Earl,
Signing up for my newsletter is a great start as I will provide my readers ‘inside’ information on what I am doing that is working and what is not working. More than what you can read here on the blog.
That way, if I have tried something and it has worked, you can do it also and be confident that you will be successful also. Conversely, if I have failed at something, or didn’t get the results I was looking for, I will let you know not to do that.
As for your next step for an action plan, you should be doing research in to what niche you want to market to and how you are going to be doing that–blogging, email marketing, adsense sites, etc.
Hope that helps and I look forward to providing you with quality content on the ‘inside’.
Ron
Yes you are right especially regarding “Have A Mentor”. Nowadays a lot of Guru’s or Coach are sincerely willing to help you succeed online. The only part for to do is “Take Action”.
As a Newbie, I am always searching online for articles that can help me about this. Thank you
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