This Makes You Lazy…
Part of the reason people get into online businesses is the ability to “not be there” and still get the order complete.
- Sales letter up 24/7
- Order transaction up 24/7
- Order fulfillment up 24/7
- Automatic email confirmation up 24/7
Real contact with the customer
ZERO
(sounds like a MasterCard commercial, huh?)
Online digital businesses make people lazy.
No matter how you cut it, people want to do less and less and get more and more.
A common fallacy – mainly contributed by the successful – is that you have all this free time to sit on the beach and drink from a coconut. Lots of sales copy reads, “I send out a couple of emails a week and clear twenty-grand a month.”
It sounds so simple, but there’s much more to it.
Nobody tells you about the number of emails you get that start with:
“I can’t get the thing to download. You mentioned something about an acrobat. What does that have to do with anything?”
How you serve your customers determines if they will ever buy from you again.
And it determines if they will tell their friends.
Excuse me!
What they tell their friends?
They will tell them something, but what that something is, is up to you.
It’s how you follow up…
How you treat your customer…
Your Follow Up Cash Plan will guide you along that successful path
You want your customers to tell their friends that you are a great marketer, right?
Three Reminders…
It’s About Support, Not Just Selling
Today an eleven-year-old with a website can sell something online. Selling is not the issue. But how will that kid react with an angry, frustrated, or confused buyer? What happens when the tyke who drinks bytes for breakfast meets grandma who decides this will be the day she logs on to the internet for the first time?
The unsuccessful look at a sale as the completion of THE goal.
Get the sale.
Get the sale.
They sell one person then move to the next. Those making the most money realize the first sell is a stepping stone to a relationship through which more sales will come.
Any kid can make a sale; it takes a pro to supply support.
It’s About Friendship, Not Just Salesmanship
There’s enough arrogant copywriting high-fiving happening in business it’s a wonder that some people can type with their blistered hands. Few people write real sales copy, most of it is just hype.
Why?
To get the money.
Big deal.
How many friends have you made through your products and services?
How many of your customers can you call and they’re thrilled to hear from you?
Whose house could you stop by for a cookie and a glass of milk?
Crooks don’t stop by for a cookie – friends do.
Uh-oh, I hear some excuses…
”But I run an internet business…but I never see a customer…but I’m trying to remain anonymous and make $4,000 a day from my kitchen table in my underwear…”
Some of my best friendships (and most profitable ones) have come as a result my digital business. No, you don’t have to be everyone’s pal, and there will be some customers you’ll need to get rid of – especially the dreaded freebie seeker.
But a handful of solid clients that you laugh with, dream with, go to for advice, and go the extra mile for will only boost your business.
What kind of friend are you to your customers?
Your Follow Up Cash Plan will provide you with the ‘insider’ knowledge of how to create that relationship with your best customers. It will give you enough material that you can’t be lazy.
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Tagged with: Email Marketing • relationship marketing • Your Follow Up Cash Plan
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It truly does take a pro to give support. I’ve never worked as hard as I do online. It’s a lot more work than many offline jobs and requires that we have a lot of different skill sets. I’m glad that I’ve never had the mindset of just earning a quick buck online. My goal is to truly help other people. Relationships are above money in my mind and that’s why I’ve built some great friendships on the internet.
All the best,
Eren
Eren Mckay´s last [type] ..Monkey Baby Shower Ideas
Yes, I agree completely Ron. Some marketers just make their support systems so difficult, perhaps to discourage refunds, but generally that just creates badwill. Others do respond, but you get a minimilist one line reply that makes you think that they really don’t respect your business at all.
I always make sure to treat every customer as a potential long term customer who might spend a lot of money with me in the future, as well as someone who might be a useful long term link. After all, most of my customers are internet marketers by their very nature, and any one of them might be the next surprise break out success. So many things that other people just don’t seem to consider.
Thom
Thom Lancaster´s last [type] ..Blog Comment Strategy
Do you know. I think it comes down to that old statement. Treat others how you want to be treated yourself. What goes round, comes around.
I must stop using so many cliches.
Andy@PowerBlog´s last [type] ..The Truth About Article Marketing