So, you’ve got an opt-in page in place. You’re driving traffic to it. And folks are joining your list.

Congratulations!

Now what?

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How do you keep these people ON your list?

You need to do several things, but there are four CRITICAL things you must do:

Let me briefly introduce them, and then I’m going to change the way you look at your list and give you an incredible advantage over most other list owners in “making money” from your list.

Really, there are only four basic “kinds” of mailings you might send to your list members.

1: INFORMATION

Content. Stuff that your list members can use and benefit from reading … directly related to the “theme” of your list. And, I might add, information is the REASON they joined in the first place.

2: PROMOTION:

Secondly, there are promotional pieces. Advertisements. In other words… offers. These include things like solo mailings, new product announcements and paid advertisements. This is where you are going to make your money, whether through your own products or through that of others.

3: A COMBO PLATTER: There is a type of mailing that might best be described as “combination”. It’s a mixture of both promotion and information. A newsletter is a perfect example. It has both advertisements and useful (it better be!) content.

4: PARTICIPATION: Last, there is what I call “participation”. This type of mailing is rarely used because most ‘marketers’ (and use that term very loosely!) don’t recognize the incredible opportunity in using it. A “participation” mailing is any message to your list that gets them “involved” some way in building your business.

So, those are the “kinds” of mailings that you probably send to your subscribers… information, promotion, combination, participation.

It’s all about “offering a proposal”.

Now, it doesn’t take a real rocket scientist to figure out the first three.

While there are a variety of different ways to share information with your list (articles, special reports, mini-courses, interviews, videos, for example), and I think you get the idea. It’s all about content.

There are a variety of different ways to send promotional mailings (solo mailings for your products, affiliate products, reprint rights products, services, subscription sites, and such) you get the idea here as well. It’s all about selling something.

There are several different ways to interweave content with offers (an article that promotes a product, a video tutorial that shows how to use a paid tool), once again, you get the idea. It’s about blending content with an offer.

The problem comes in on that fourth one: “participation”.

Most people don’t see the value in it.

Most people don’t use it.

Most people don’t know HOW to use it.

At least not effectively.

In my next post, I am going to go over the ways you can get your readers to interact with you…believe me, you won’t want to miss that one. I’ll share some of the responses I’ve received from some of my readers….(don’t worry, names will be changed to protect the guilty…)

Hey, if you liked this post, leave me a comment and let me know (it’s that participation thing, ya know;))

Til then…

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