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If you are here for the first time, WELCOME! If you’ve been here before, welcome back.

If you got here from the emails I have been sending the past couple of days, THANK YOU! And if you found me by accident through surfing, here’s a perfect opportunity to listen/read to the rest of the post and then go to the upper left hand corner and sign up for my Relationship Marketing ecourse because that ecourse goes hand in hand with the topic of this post:

Squeeze Pages – Your Bait Just Isn’t Working

Now you’re saying, “What?”

Let me explain.

There are a LOT of people coming online each and every day with the aspirations of tapping in to the ginormous amount of money that is being spent on the internet. I mean there are people in search of information and these newcomers need to learn the process of gathering names and emails addresses and providing that information the correct way.

Now, this isn’t going to be a lesson on ‘how to sell’. Well, yea it is sort of, but one of the first things that they, and maybe you, need to learn is how to build a list so that they can have some people to send their messages to and make some money.

But before you can start building a list, you need a basic website online with an optin form to capture the names and email addresses of the people who are visiting your site.

A squeeze page.

And that’s where I say, your squeeze page bait isn’t working.

Now, if you have been reading my emails recently, I have been talking about ‘what’ a lot of the marketers are doing wrong.

Here’s what I mean.

I am on a LOT of mailing lists! Wayyyy too many if you ask the average person and I wouldn’t recommend being on as many… well, yes I would, but that’s for another post, but I digress…

I am on a lot of lists and here’s what I see; these ‘marketers’ are using squeeze pages to collect your name and email address and now you have given them the permission to send you emails. But what they are sending out with each email has nothing to do with the report or ebook or software or whatever they were giving away to get me on their list in the first place!

They are sending out promotion after promotion either trying to get you to sign up to someone elses list or they are trying to get you to buy an affiliate product that they will get a commission on. I really DON’T have a problem with that, I mean, I do it from time to time also. That’s just what we do, but most of these people don’t even have their own product and I would venture to guess that a lot of them don’t realize how easy it is to flip a plr product and make sales on their own.

Of course, that’s assuming that the product that they are going to sell has something to do with the product they are giving away on their squeeze page.

I mean, if I sign up to get a report or ebook about dating and how to read body language, why in the world would I want to be sent to another squeeze page that is dealing with forex trading?

Now let me ask you – you work hard driving traffic to a squeeze page and offering something of value in order to get people to sign up for your ‘newsletter/ezine’ right?

Say ‘right’

Why would you not provide them with excellent content dealing with the report/ebook/whatever that they signed up to receive?

I don’t have the answer to that question, do you?

Instead, most of the lists that I sign up for start right away blasting me (and hundreds if not thousands of others) with other offers, other sales pitches and other things that I can go buy that have nothing to do with their original product.

Now, don’t get me wrong, there are several lists that I am on that I get fabulous content from and when they send an offer out for one of THEIR products, or an affiliate offer for a RELATED product, I will typically click over to take a look at it because you just never know when another product is going to come along that is going to help your business out.

And that’s where you come in; leave me a comment on why you think people market this way, or am I completely off base.

After you leave your comment, go up to the upper left and sign up for my Relationship Marketing Ecourse and find out why it’s important to build a relationship with your readers.

Once you are signed up, you will start receiving the ecourse and you will also receive the remaining messages in my squeeze page series which will include an announcement for the live webinar I will be holding on April 19th where I will show you EXACTLY how to fix this problem.

Thanks for stopping by and thanks in advance for your comments.

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