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In my last post, I went over a few ways that you can entice, or encourage your readers to sign up for your list. Today, I am going to cover the four components of the signup process that you absolutely must use. Skip one of these steps and you are leaving money on the proverbial table for one of your competitors to take.

Building your list is simple, once you know how to do it. One of the more popular ways to do it is through the use of a squeeze page. This page serves one function and one function only; to get your visitor to sign up to your list. This page can be as simple as an opt in form loaded on to an html page. Generally speaking though, it’s a ‘little’ more complicated than that.

The first thing you absolutely must have is an account with an autoresponder company. I recommend Aweber and I also use The Ultimate Marketers Center. It is a good idea to have accounts at two company’s, just in case one of them ‘disappears’ for no reason all of a sudden.

You need the autoresponder account so that you can generate the form that you are going to ‘install’ on your page that visitors will fill out to subscribe to your list.

The next thing you need is a bribe. An ethical bribe. Typically this is in the form of a report, an ebook, a piece of software, just something that is going to pique the interest of your visitor and they will provide their email address to obtain this ‘gift’. You actually don’t need their name but most marketers use the name field so that when they are sending emails out, they can personalize the message with the reader’s name in the subject line or the body…this isn’t necessary but it’s a decent idea to collect their name too.

So, how do you ‘encourage’ your visitor to fill out their name and email address? First off, you must have something that interests them and they are willing to provide you their email address in exchange for the product. Secondly, you need to have short, concise, curiosity driving copy. There is no need to have long copy with many different points to try to convince them to sign up. It’s much easier to have a headline, a couple of quick lines of text explaining the product, 3 bullet points highlighting features and then the optin form. That’s it!

If you are providing more than a page worth of information about your product, it’s overkill. You want to have them curious about the content in the product and that will be enough to get them to optin.

Once they enter their email address and click the submit button, that’s where a lot of marketers are missing the boat. You absolutely must change the ‘normal’ chain of events that happen after they have clicked submit
button.

I have opted in to so many peoples list for something of interest and find that they are using the default pages provided by their autoresponder company and that is where you are leaving a significant number of dollars out on the table!

You MUST monetize the process! I hear your question: How do you do that?

Let me explain. Once your visitor has clicked the submit button, you need to change the ‘redirect’ link in your autoresponder form to go to a different page than the default page. The absolute biggest reason you MUST do this is for the purpose of generating more income. What you need to do is build a page that has links for affiliate products that you are promoting and that are related to what you are giving away OR if you have your own related product, add the image and a link to that. It’s basically free money. If the person who has just clicked submit is interested in the offers that are listed on this page and click on a link and buy, guess where that cash goes?

In your paypal account! How do you like that?

The next step that you must do is to monetize the confirmation page in the same way. When you are using the confirmation step in your autoresponder system, the person requesting the report/ebook/softare will receive an email that will require them to click on a link to confirm that it was them that requested that information. It’s that page that you will also monetize in the same way you did the ‘thank you’ page.

You will do this in the same manner. When they get to that page, the headline will read something like ‘thanks for confirming your address, your download is at the bottom of the page, but before you get there, here are some related offers you might be interested in’. Doing this increases your odds of generating additional income during the entire signup process.

Now, it’s up to you to keep that subscriber on your list. I will cover some tips on how to do that in the next post.

If you liked the video, I created with Camtasia and then used Easy Video Player to upload it…easy peasy!

See you next time

Ron

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