Choosing Your Niche – Get Passionate About It!
For the past few years as I have developed my information marketing business I have concentrated on learning, and becoming proficient at, the basics: list building, driving traffic and building a relationship with my list. I didn’t do much work in the area of affiliate marketing because most of the products I was interested in promoting were things that I could do myself and I didn’t feel as if I wanted to ‘give up’ my subscribers for $$ and have them sign up to sign up for another marketer’s list.
I know, a bit selfish on my part.
My theory, or idea, was that I thought I was pretty decent at building a relationship with the people on my list and I’ve been making ‘ok’ income and I didn’t want them to get onto someone else’s list that didn’t know or understand that fundamental, and then turn around and leave my list because I steered them to someone who just sold and sold and sold (I’m on some of those lists, so I know).
The whole idea of choosing a very specific niche outside of the ‘make money’ niche wasn’t very appealing to me because I really wasn’t sure that I would be able to find something that I could become passionate enough about and promote it.
I mean, yea, there are other ‘info marketers’ out there that will promote just about any product that they get an email about that has some dollar signs attached to it just so they can make a buck. They typically haven’t purchased the product or used it to know how it works, they just grab an affiliate link and a canned email (and maybe a 125×125 image to throw on their site) and send out to their list over and over again.
This whole bit about becoming empassioned about what you are promoting was just a bit superficial to me.
Was there REALLY something out there that I could dive into and promote the bejeebers out of and actually KNOW what I was talking about?
I know listbuilding. I know relationship building; most of my autoresponder sequences have at least 8-10 messages in them and there is automation built into them so that once the message series is done, they start receiving ‘regular’ messages. I know how to create a product relatively quickly, whether it be a report, ebook, mp3 recording or a webinar.
I was seriously thinking that there wasn’t anything that I could really sink my teeth into outside of the previously mentioned ‘make money’ niche… I don’t know dog training, I don’t know real estate… I know bowling but haven’t bowled competitively in over 12 years and a lot has changed since then (YES, I have bowled two perfect games in league competition and my average was around 215 when I left the game). I still go out with friends occasionally and throw a few just to do it and I still have all of my equipment from back then. But could I monetize that niche? Maybe, but I really have no interest in trying.
All of that changed 5 1/2 weeks ago.
You see, a friend of mine tried a home fitness program last summer to tone up and lose a little weight before his son’s wedding. I worked so well for him that in the time he was ‘doing’ the program, he lost 4 inches around his waist line and over 25 lbs.
He was raving about it.
At the time, he was telling me what he was doing, how much time he was putting in doing it and all the other particulars and I just kept saying ‘great’, ‘good for you’, ‘glad it’s working’…
You see, I was already paying for a gym membership and having a tough time getting up there the required number of times for my health insurance to pay for the discount, so I didn’t think I could really justify the time commitment it took to do this program, but I was still curious.
Curious to the point that around the middle of January, as I was surfing the net one Sunday afternoon and I visited a site that my wife and I purchase a lot of products from.
This product was their special for the day.
I looked…
I became more interested.
I pondered.
It wasn’t until later that evening, probably about a half hour before the special was to expire, that I pulled the trigger.
I bought the program.
I was both excited and scared.
I knew I could return it.
I knew in the long run that if I could find the time to do it, it would help me out.
Little did I know.
I ended up purchasing two other pieces of equipment to help me out in the program.
Nothing too expensive, about $40 total, but I was set.
Nervous as hell, but I was ready to go.
Day one was February 21. I put the dvd in and started doing the workout.
I had no clue what I was getting myself into.
Well, I had a little bit. I watched a couple of the dvds on fast forward to get an idea of the workouts, but I still had no clue.
That first week was brutal…
I was soooooo sore.
The 2nd day after doing the very first workout I could hardly lift my arms to drink my coffee or eat my lunch! It was something I expected but it was somewhat unexpected. I mean, I grew up playing sports and I’ve done some limited weight lifting with my gym membership and I have experienced that soreness before but this was different. It was weird and hard to explain.
But I persisted.
As I said, the first week was brutal but I knew if I wanted the results that I wanted I had to get through it.
Today, 34 days in, I am TOTALLY ADDICTED!
What’s the program I am speaking of?
The Extreme Home Fitness Program developed by Tony Horton and Beachbody.com
You’ve probably seen the infomercials on tv.
To be honest, I hadn’t seen one of them until this past weekend.
I was shocked.
How could I have not seen one of these?!
So far I’ve lost… drum roll please…
Just over 10 pounds and almost 2 inches off of the waist. It’s gotten to the point that I have to wear a belt again around my pants!
THAT by itself is fantastic!
Now, why I am I so jazzed about writing and telling you about this?
I just found out last week that they have a ‘coaching program’.
Basically how it works is you sign up as a coach and then you can start making money promoting the products. Affiliate marketing at it’s finest!
Not only am I addicted to the workouts now but I am finally extremely excited about promoting a product that I KNOW works and produces results.
In the coming months I am going to be posting pictures of my progress and also give you more reviews of the program: What you need to get started. Some of the do’s and don’ts. What’s the best way to get through the workouts.
Things like that.
Beachbody.com has several other home workout programs that I want to try just for variety so if you’re not interested in the extreme of P90X, you can start in with a different program and work your way up. They also have some top of the line supplements, including Shakeology, which is touted as the ‘Healthiest Meal of The Day’… it really is, I can attest to that.
So go and check out my pages at Beachbody.com and then at Shakeology.com and make the decision yourself.
Are you ready to join the ranks of the believers in home fitness like myself?
Leave a comment and let me know what you think? Have you tried P90X or Insanity or any of their other workout programs?
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Tagged with: Beachbody.com • P90X • Shakeology
Filed under: Niche Marketing
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Congratulations on finding a niche and succeeding in it in your own life. Their is no end tot he people in the internet marketing field who know a little to a lot about the how to make money online game. Too many. While there may also be a lot of people in the fitness game, their are fewer who understand and can bring internet marketing knowledge to the game. As such you should be able to do well personally and economically with this new niche. Good luck to you.
Thanks Earl! I agree with you about the number of people in the IM field and the ‘fake it til you make it’ mentality. I understood the concept of becoming passionate about something and there are a few things that I am passionate about but they are things that I probably couldn’t monetize. The H&F niche is something that I know that I can… it was probably the last niche that I ever thought about going into… until now.
Hi Ron, what a change from your usual posts! I must say workouts are something I have always thought I should do, but I am never motivated enough to get on with it. Glad you’ve found somehting that inspires you!
Enjoy the journey.
Mandy
Mandy@learntoblog´s last [type] ..The Best New Product On The Market
Mandy, thanks for stopping by and commenting. I totally agree with you about that. Before I started with this program I was the exact same way. There was always something more important that I could find to do instead of working out and even with P90X there is still some internal ‘pushing’ that I have to do.
Here’s the thing, once you start seeing results, and you start feeling better and actually feeling stronger and being able to do some of the routines that in the beginning you were like ‘how do you do THAT’, THAT’s where the motivation to continue working out comes from.
Have a fantastic weekend!
Hey Ron,
Love this post, I myself outside of eBay info always go on about how to find niches to sell into within the *supply and demand* markets, and as you know *fitness*, is hot and sought after big time online!
And, you are so right to state how you should never try to create an income be it affiliated or your own product unless you are so passonate about it, that way you know the info will teach people how to use it in a successful way.
It also gets you established as an expert in that field!
Fantastic content Ron as usual….Ed.
Hi Ron,
today I’m first time here on your site and I’m positively surprised how good you have site. This post is Value too.
I’m now in front of my decisions in which Niche must I go…I’ll see in next days.
Regards
Alex
Alex´s last [type] ..Happiness
Congrats Ron! A little late here but the wishes are the same!
I am so happy for you…not only for your health but the fact that you have found something…outside of your money niche that you are passionate about!
It comes through loud and clear…
I followed your link to your site…it is awesome. How are you doing with the coaching?
Could not be happier for you my friend. I’ll be following your progress and your pics
Kathy
Kathy Dobson´s last [type] ..Join the Creative Fun…Not 1 but 2 Winners!
Great points Ron,
Biggest mistake people make when jumping into affiliate marketing is choosing a wrong topic. Unless you can afford to hire good writers to create consistent content within your niche – it is extremely hard to motivate yourself to write anything about it.
Alex Sysoef´s last [type] ..WordPress Hack Attack Against Login Increase