Well, finally….I have gotten the new theme somewhat where I want it. Please leave me any comments on what you think of the new theme or content of the post. Thanks.

Before I get to the meat of today’s post, I wanted to let you know that today is the last day you can get in on ‘The Free PLR Giveaway’. Doug and Xavier are closing the doors on this bad boy later today. The products in this particular giveaway, are not only ‘never before seen’, but they are also from some of the big hitters in the biz:

Doug himself
Willie Crawford
Joel Osborne
Mike Paetzold

you can read the rest in my previous post….get over there really quickly to grab the products…and don’t forget to grab the 50 MRR products right after your register…if you are using MRR in any way shape or form, you can’t pass these up…

Speaking of Giveaway Events, you can check out the latest ones that are going on and the upcoming ones (they are still accepting contributors, sign up through the links provided)…they are a great way to build your list. There’s a great segue into todays topic:

Optimizing your Optin

Have you done that? Do you know what it means to do that?

Let me explain: probably 85-90% of marketers out there who are building their list(s), whether through giveaway events, or through forms on squeeze pages, blogs, sales pages, whatever, are not optimizing their optin. In other words, they have an optin form on a page, people sign up for whatever they are offering, it redirects to a standard ‘thanks for subscribing’ page…they get an email saying they have requested information from so and so and to click on a link to confirm. They click on the link and are taken to a page that says thank you for subscribing.

That’s it. Period.

If you are supposed to get a gift, you either have to wait for an additional email from them or if they are really scummy, they have your email address and there is no gift. I don’t know of anyone that does that, but I am sure that it has happened in the past.

They don’t have their opt in process optimized.

If you are doing it right…or optimizing (another name is monetizing) your opt in process, once your customer (and they are all customers, whether it’s a freebie or they are buying something, NEVER forget that!) has filled out the form and clicked submit, they are brought to a page that should thank them for signing up and what is going to happen next.

You should have a page constructed that explains the entire process. That they have entered their email address and if they are using a free service, they may have to check their spam filters for the email that they will be getting asking to confirm their email address.

On this page, you should have at least one unannounced bonus for them. Possibly and ebook or two that is related to whatever you are giving away. You can also put an inexpensive paid product, again, if it’s related to what you are giving away.

Having something that requires them to buy something gives you an indication of what type of reader this person may become– A Responsive Reader — that’s what you are looking for.

You may also have something to the effect that if they entered a bogus email address looking for the freebie right away, they can go back and enter a valid email address again, or you could have another optin form on the page so they don’t have to go back. Explain that there are unscrupulous people out there who do just that and you are attempting to get a valid email address.

At this point, they should realize that they will be getting another email from you which is going to confirm their email address. This is called the verified opt in. Once that second email has arrived and they have clicked the link to confirm it was indeed them that requested the information, you have a second chance to provide them with more added bonuses, or a page with another paid offer. This is commonly called an OTO (One Time Offer) page.

You can do whatever you want to do on this page. My preference is to have a product that you can sell and keep all the profits for yourself, but some sort of affiliate link will work just as well. The preferred way is one of your own products…if you don’t have a product of your own that you can sell, check out Doug’s PLR sale and pick something up.

At this point, you have the subscriber on your list, and hopefully that person has purchased at least one of the paid products you have offered and from here you begin to send out quality content on a regular basis with the occasional relevant offer.

You have now optimized your opt in process.

You can get more detailed if you want further down the line and that is something that I will cover in my K.A.R. newsletter, so if you haven’t subscribed yet, please do.

Feel free to leave any comments or suggestions.

Until next time,

Here’s to YOUR Successes

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged with: • • •

Filed under: Email Marketing • Promotions

Like this post? Subscribe to my RSS feed and get loads more!