Global Warming?? Sheesh, is that a fallicy! Here in the great Northern Tundra (Minnesota, to be more precise), we are gearing ourselves up for our January thaw.

Yea, I know it’s February, but we just went through one of the top 10 coldest January’s on record! 17 of the 31 days we had a low temperature below 0 and the ‘average’ temperature for the month was a whopping 7.5 degrees Fahrenheit!

Global Warming, global shmarming….gimme a break!

Ok…my rant is finished….maybe:)

As you know, I have been touting Giveaway Events for the past how many months, and how they are a great way to build a subscriber list…in fact, Jason James just released his Givaway Riches this week, which guides you through the process of hosting your own giveaway event.

But that’s NOT the point of this post.

The point, and the question that I have for you is; Are You Maximizing Aweber’s functionalilty to your advantage?

You are using Aweber’s autoresponder service, aren’t you? Well, if you are not, I have a short video for you to watch which will show you just ONE of Aweber’s super easy to use features. Once the video is finished, click on the link below it to go and pick up the rest of the videos at a crazy price…just click the ‘play button’, have your speakers turned up, and enjoy:

Now, you’ve finished watching the video….there are 14 more, just like that in the

Aweber Unleashed Video Tutorials

A few of the topics covered:

Creating Broadcast Messages

List Organization

List Automation

Sending to Mulitple Lists at The Same Time

Plus 10 more.

If you are using Aweber, do you know how to use all of those features? If not, get over to Aweber Unleashed and pick up the videos and start learning from the comfort of your own computer!

I am such a total dweeb today…

If I could bury my head in the sand and hide, I would.

Oh, well, I can only say that I will learn from the mistake.

I sent an email out last night to my list(s)…I wrote it, proofread it, tested it, and everything looked good. So I queued it up to be sent…in fact I got a response from one of my readers, my accountability partner in this wacky business, Peggy Baron, about the ‘tag line’ or USP that I used in that email.

Well, it wasn’t until this morning when I started checking stats, opens, clicks, so on and so forth, that I realized what a dork I am.

When I wrote that email, I did as I normally do and wrote most of it in the HTML section of Aweber…no problems, everything was kewl…got that all formatted the way that I wanted it and then copied it into the plain text area.

Again, as I normally do.

Now the reason I do both is because I like to insert links into the emails and it looks better (at least I think so) when the link is embedded (like this)…

In the plain text version, to do the same thing, you have to do a bit of code writing to get that done (hint, hint…that is one of the lessons in the Knowledge-Application-Results newsletter – sign up in the upper right hand corner and get some cool bonuses).

As I mentioned, I am such a dweeb…

When I was looking at the email that I sent out (I am subscribed to my own list so I can make sure everything went out the way it was supposed to) in plain text…..all I could say was ‘OH CRAP!!!!!’

The plain text version of the email was almost entirely duplicated!

It was like I had the main email, then totally repeated myself again…except the link that I was trying to format was all hosed.

The only thing I can think of is that when I copied from the html portion, I ctrl-v’d twice accidentally!

You’re asking – did you not test the email before sending?

Um, yes, I did…but I only tested to my email address that is set up to receive html emails (that message went out perfectly) and not to my address that gets the plain text version.

Lesson — when testing your emails before sending them out, make sure you test BOTH versions.

I won’t let that happen again.

Again, if you would like more ‘inside information’ similar to this, but more indepth, sign up for the Knowledge-Application-Results newsletter and receive some great bonuses.

You can sign up in the upper right hand corner of this page…

Until next time..Learn from your mistakes &

Here’s to YOUR Successes…

Ron