One of the easiest to implement yet most overlooked ways to get the subscribers of your newsletter, or your customers, to warm up to you and feel like you value them and want to help them is to ask them simple questions.

Everybody’s favorite subject is himself or herself so why not show some interest?

Ask questions and do things that require some sort of interaction from your readers. It doesn’t really matter what you ask. You can ask questions that are completely unrelated to what your newsletter is about so long as you get people to respond.

When you get them used to doing things you ask them to do, no matter what it is, it’s easy for them to keep doing things you ask them to do like buy the products you recommend.
The more you can get your readers to communicate with you, the more they will feel like they know and can trust you.

A relationship (as far as an online newsletter or email course goes) is nothing more than two people (you and each individual subscriber) knowing what their place is in relation to each other.

You are the provider of helpful information and someone who wants to help your reader succeed at something.

You must get that across.

Your reader is someone who will learn to trust your advice and listen to your recommendations because you have built up a history of doing things that seem to benefit them more than they seem to benefit you. That doesn’t necessarily have to be true, as long as it seems like it’s the truth to your readers.

Remember, perception (or what people believe) is the only truth that really matters as far as they’re concerned.

As attractive and inviting as this website looks, it’s just one of millions of pages/sites on the internet and just like email messages, can be a very impersonal place, unless you make it otherwise.

What it boils down to is: The Internet is a cold and distant place. It’s just a series of tubes where people dump text and images (or at least that is what you would get out of this video)

That’s actually to your advantage because if you can consistently get across to your readers that you are a real person with real concerns (just like them) and you know what it’s like for them to be in the situation they’re in because you’ve been there, you won’t have any trouble getting people to warm up to you.

People in general tend to like others who look out for them because people (again, in general) think about themselves first. If it seems like another person is looking out for them first then that person will automatically take a high position in their eyes.

In other words, when you’re writing, not every link in it has to be an affiliate link for a product you’ll get paid from.

Understand this…

Your readers are buying products and services all the time that aren’t putting money in your pockets so it doesn’t hurt you at all to tell them about a product or service that you won’t make money from.

This sets you up to make money when you do have something to recommend that will put a commission check in your pockets.

To set yourself up to make money you have to give, give, give and then give some more. Now it’s important to note that you don’t have to give everything away.

Giving (as I’m using the term) means to give of yourself. Share stories with your readers, point them to helpful resources and let them know about things they probably haven’t found on their own.

In other words, offer your guidance. That’s what they signed up to your mailing list for. Not for a bunch of ads they can find on their own.

Are you publishing your own newsletter? Are you stumped for content? No worries, my friend Doug Champigny has the solution for you. Newsletter in a Box is the perfect solution for you. There is over a year’s worth of content for your newsletter, article submissions, or create your own info product from the content! It’s a GREAT resource!

Looking for more ‘Inside Information’ like this, subscribe to my K.A.R. Newsletter (Knowledge, Application, Results) and receive a few unadvertised bonuses for signing up. You can sign up in the upper right hand corner of the page.

Stay tuned for Part II – Guys…you also stay tuned…I will be launching a new website later today that you will be VERY interested in…I guarantee it!

Until next time,

Here’s to YOUR Successes,

Ron

As you probably know, having traffic is very important for your website if you want to successfully earn money online. You can drive traffic to your website using a wide range of tools.

Among all the different ways of driving traffic to your website, writing and submitting articles remains the most powerful tool for increasing your web site traffic and boost your sales and online profits.

So let’s explore why writing and submitting articles can be so powerful in driving traffic to your website?

1.  Articles help you become an expert in your niche. By writing high quality and informative articles in your niche, you become an expert. You also build trust and confidence in your prospects. As an expert, customers will feel confident to buy from you and this will increase your sales and online business profits.

2.  Articles are an affordable way of driving traffic to your website. You can write your own articles or you can hire a ghostwriter to write some articles for you, and this is not very expensive. You can then submit your articles to many directories. There are some tools that you can use to automatically submit your articles to many directories, and this increases the number of links pointing back to your website.

3.  Articles are viral and powerful in driving traffic to your website. At the bottom of all your articles, you have a resource box with your website URL. Your articles will be published by many directories, websites and e-zines with your website URL. By simply writing articles and submitting articles, you create a powerful viral effect with many websites having your website URL on their sites.

4.  Articles bring life long results and will continue to drive traffic to your website for a long time. Unlike other types of advertising that bring momentary results, articles will continue to drive traffic to your website for a long time. All your articles are archived in article directories and that means anyone can still read them and visit your website. Your articles can generate thousands of permanent one-way links to your website.

5.  Articles make search engines index your website and drive traffic to your website. Writing and submitting articles to many different article directories is very powerful in making your website visible on search engines. By including your keywords in your articles, when people are looking for information related to your niche and type those keywords, your articles and website show up on search engines, therefore making it easy for you to get a lot of traffic to your website.

Although there are many tools for driving traffic to a website, articles remain the most powerful tool that brings life long results.

Now, if you are at a loss about how to obtain material to write these articles, my friend Doug Champigny has a product that will help you out. His 50 Free PLR Articles contain enough material for you to create several articles and email messages that you can use to call your own. But before you go over there to pick those up, be sure to grab the free gifts you will get by signing up to receive my K.A.R. newsletter where I will provide you with the ‘inside’ information on how to start and run your own information marketing business.

Til next time,

Here’s to YOUR successes.

Ron

Ok, so I have gotten over the embarassment of yesterday’s email fiasco…now, on to bigger and better things…

I LOVE this time of the year!

Not only is the Christmas Season upon us and lots of people are readying for the celebration of the birth of Our Lord and Saviour, Jesus Christ…

It’s also Giveaway Season.

Yes, there are giveaway events going on most of the year, but the bigger ones are the ones that happen in the next 30-60 days.

To be a participant in one of these events, you need to either be one of the partners putting it on, or you need to receive an invitation to take part in it. You will also need a product…ebook, video, software, graphics package…whatever it is.

The question that most new people to information marketing have is:

How do I go about putting together a product that I can call my own in a short period of time?

As I see it, you have 3 options.

1. You can create your own info product and the graphics that go along with it (hardest).

2. You can find some rebrandable products (not as hard).

3. Use some PLR products (by far the easiest.

So let’s explore these options briefly:

Creating your own info product:

Can you get that done in a few days/weeks? Maybe, but the best answer is it will take at least a month with all of the research you need to do and then creating the graphics…do you know gimp or photoshop? Ok, so that’s out.

Rebrandable ebooks:

Those are fine…but most of them don’t come with the squeeze page (opt in page) as part of the package. Again, still have to deal with graphics and good copy. Better option, but not quite.

PLR Ebooks…Here’s your meal ticket!

I know what you’re saying. Yea, I can do PLR, but I have no clue how to ‘brand’ the product as my own.

Enter Doug Champigny’s PLR For Newbies.

These high-resolution (800×600) videos you’ll learn step-by-step how to turn those e-books into your own products, how to alter the graphics and salespage to fit your needs, even how to put your PayPal button on the page and get the whole thing online and ready to use to build your own mailing list in the giveaways that are still accepting contributors.

Doug is a renowned PLR expert, but don’t just take my word for it, go and take a look at the testimonials. People like Jason James, Jamie Bing, Mike Steup, Joel Osborne, Kathe Lucas & Denise Hall. If the ‘gooroos’ like those are impressed, think of how much you’ll learn from watching and following along with these great videos!

Once you have downloaded the videos, go through them and learn how you can take the fear out of PLR products. Flip them into your own and start using them to build your own Information Marketing Empire by joining a couple of these giveaways and adding your own ebook.