Today I am starting a short series on using article marketing effectively when you are targeting a specific niche.

If you’re not already using article marketing as an effective way of advertising your business already, then you are losing out on valuable traffic and in turn, profits from your info product. Therefore, at least try it before deciding if it is a good way to market your product.

If you are not aware of the advantages of article marketing to drive targeted traffic to a specific website, then you need to read this post and my subsequent posts to realize how much you have been missing out on in terms of profits.

By now you have probably been told that the effective advertising of your business can be done only by investing boat loads of money into it. One of the few exceptions to that is article marketing. You have the capability of reaching out to a ton of potential buyerss of your product without having to spend a single penny for it.

Since article marketing involves the use of search engine optimization through keywords, the people who actually read your article are not finding it at random. They have come across your article by typing in the keywords into their favorite search engine or while visting an article directory. This means that they are specifically looking for information that links your article directly to their search.

This brief explanation of how you can effectively use article marketing to drive people to whatever website you want them to visit leads me to the announcement of a new PLR package from my friend Doug Champigny.

He has put together a Chinese Herbal Medicine PLR pack that includes:

the e-book
ten articles
audio versions of the 10 articles
2 sets of graphics
and even the blank graphics for easy editing in any graphics/photo program…

This powerful niche e-book, articles and audios make a great stand-alone product, but they also target many of the same people who got the Aromatherapy bundle from his last launch…

Now HOW do I know this?

Some quick research done by another good friend Mike Paetzold, using his favorite tool, Market Samurai, on chinese herbal medicine shows this:

39 – the estimated number of daily views if you got the top ranking on Google

3670 – the number of competing pages for the term

82% – the commercial viability of the term (higher the better)

$1.61 – average cost for adwords traffic for that term

Chinese Herbal Medicine, is a topic of great fascination to most people so it’s a natural to cross over into various niches. Meaning you can target a variety of markets using the basice article marketing techniques above with this one bundle!

As usual, there are only 100 PLR licenses to be had before it gets pulled offline and Doug’s packages tend to only last a couple of days. Case in point, last week’s aromatherapy bundle got pulled in 3 1/2 days, so don’t hesitate.

On another note…and one of my favorite topics: Giveaways…

Jason James has personally asked me to help him announce the launch of his

Greedy Giveaway, Version 4.

This giveaway launches on April 28th and goes through May 12th. It’s the perfect opportunity to use The Easy Giveaway Plan to start to build and monetize your list.

So go grab Doug’s Chinese Herbal Medicine PLR pack and use the basic article marketing strategy that I have given you to drive traffic to your site and then go join Jason’s Greedy Giveaway, submit your giveaway product and start building and monetizing your list using The Easy Giveaway Plan.

Next time, I will continue on with more article marketing strategies.

Til then,

Here’s to YOUR Successes–

Ron

This is Part II of my Relationship Marketing posts. Last time I talked about your reader’s perception of you and how you must strive to get across that you are helping them, not just out to make a buck. Today I am going to talk about one of the biggest problems I see with Internet Marketer’s: Giving. Or lack of.

There’s no point in building a list if your readers don’t think you care about them. You should. Otherwise you don’t deserve to have them as subscribers. When you give to your list, you always get back much more in return so you’re actually being selfish by being unselfish. Knowing that you will get back more than you give ahead of time allows you to focus on giving.

There are some publishers I listen to above all others and when I took the time to try and figure out why, it hit me. They all do one thing that now seems so obvious.

Something you may feel compelled NOT to do.

They all give me valuable information many times without promoting any products in some of the emails they send me.

They give me pages and pages of content I can actually do something with. When they do have an affiliate link in an email I don’t even care they’ll be getting a commission from my purchase because of all the great content surrounding that affiliate link.

Am I saying give away your commissions?

Absolutely not!

I’m simply trying to get the point across that you don’t need to be an affiliate for every product or website you happen to mention to your readers under the guise of trying to help them.

It’s really not necessary anyway.

I’m not saying that you shouldn’t promote products to your readers.

You should.

Just don’t club them over the head with your offers before they’ve gotten a chance to get a feel for you and if you’re someone who’s looking out for their interests or just your own.

Some of the publishers I pay attention to are ones who from time to time will pass on resources to me just because they think those resources would be of interest to me and my goals.

When someone does something for you just because, without appearing to gain anything financially from it, especially online, you take notice.

Perception is all about appearances.

You have to present yourself as you would like others to see you. If you want others to see you as someone who is giving and truly interested in them and what they want to accomplish then you have to do things that make you look that way.

Speaking of giving…a marketer friend, Mike Paetzold, (and by the way, I like his blog theme ) mentioned in one of his posts recently, how we tend to throw Internet Marketing terms and acronyms out without really thinking about it. What we sometimes fail to realize is that someone may be reading our blog for the very first time and may not be familiar with what the acronyms or terms mean…

Well, I would like to give you, my readers, a free Internet Marketer’s Dictionary, so that newcomers (and seasoned marketers, for that matter) can read through it and learn the terms and not be lost anymore.

Just a small gift for you today. No strings attached. Just click the link and save it to your computer!

OH, before I forget…the website that I talked about in the last post – it has launched – Guys, you will definitely want to check it out (and gals too…pass it on to your significant other for future reference).

His Guide to Her Jewelry. It’s not just for Valentine’s Day…use it for any of those special days in her life!

Stay tuned for Part III

Until then,

Here’s to YOUR Successes