When you pass on helpful information to your readers because you feel like that information will help them without necessarily promoting a product it accomplishes two things.

Passing on resources to your subscribers without always worrying about your commissions builds trust because they start to think that you want to help them and not just get money from them. This makes them more willing to give you money when you ask for it. That’s just the way it works.

Prompting your subscribers to send you feedback on the resource(s) you tell them about is what helps to make your list responsive to your future offers. Get your readers used to interacting with you. Get them used to doing what you ask. In order to do that, you have to keep asking them to do stuff.

When you find anything you think is useful and think your subscribers will find useful as well, pass it on to them even if you don’t get a commission from a product they buy.

You don’t have to do that every single time you write something but do it and ask them for their opinions on what you wrote. Writing to your readers without caring about getting commissions for every single product you mention is a small price to pay in the long run for the level of trust you inspire.

That trust (built on the fact that you have shown your readers they are more than just a dollar sign) is what will set you apart from 99.9% of the other publishers out there.

Let’s be real. I publish to profit. Period.

If my subscribers don’t buy from me I stop publishing because at that point it becomes a burden on my time. I am in business to make money and so are you. My readers understand that and so do yours.

What does this mean to your bottom line?

The more you give to your readers without asking for a lot in return the more they’ll feel like the NEED to give back to you. That’s the law of reciprocation at work. Most of us were taught to give back what we get from people. That being the case, be careful about what you give because what you give is what you can expect to get back. That’s a scary thought huh?

Like I said just a minute ago your subscribers understand that you are in business to make money. If you don’t make money, you go out of business. The issue a lot of the time with publishers is that if you haven’t been giving your readers information they actually value, they won’t care if you stay in business or not which means they won’t bother buying the products you recommend.

I buy products from publishers who do their best to give me value because I want them to stick around. The only way I know how to keep them around is to buy from them.

Give your readers some credit. They know that to keep you in business they have to buy what you recommend. The only real question is do you give them enough value in the form of quality information for them to care if you stay in business or not?

On the line of valuable resources, I would like to pass this along – as you know, creating and selling (or giving away) your very own product, is the easiest way to make money on the internet. Well, my friend Joel Osborne just released his ‘Product Creation Success Package’.

If you have ever wanted to create your own product but was unsure of how to do it, the “Product Creation Success Package” has the information that you are looking for! He covers such topics as “What is an Information Product” all the way to “Delivering The Info Product” and everything in between. The Product Creation Success Package contains 3 ebooks, each with Master Resell Rights and each targeting different topics about product creation. You also get the sales page to go along with the main product.

I wouldn’t be promoting it if I hadn’t picked it up myself and gone through it. There are some points in the book that I hadn’t thought of and that will help me with my next products.

I highly recommend it…again, get it here

Stay tuned for the fourth and final segment of Relationship Marketing.

Til then,

Here’s to YOUR Successes

Here we go with Part 2….

The newbie may have a killer info product. He or she may have it listed on Clickbank or PayDotCom and it is selling well. It may have a sales page that converts fairly well. Newbie is making some money.

So he goes about sending emails to the big guys that he ‘knows’. This email with the joint venture proposal may highlight a higher than normal commission and great incentive package.

Guess what? It’s still possible that it may be deleted without a second look by the guru that it has been sent to.

Why? Simply because the newbie has no credibility.

The newbie Info Marketer most often fails because he or she doesn’t realize the importance of establishing their own credibility before they even begin to approach the top guns with joint venture proposals.

They haven’t done their homework and they haven’t paid their dues.

Newbie hasn’t had any articles published. Hasn’t posted to blogs or forums. He may have a list, but it’s not very large and probably isn’t too responsive.

They haven’t taken any of the steps required to even begin establishing their own online credibility…and then they wonder why the guru’s aren’t interested in a joint venture.

The Powerful Benefits of Having Credibility

Think about credibility like this: Would you personally hire someone to babysit for you who had several references and lots of experience or a kid down the block who will be babysitting for the first time and has no track record that you can check?

Wait…don’t decide yet!

Let’s say that the babysitter with the references and the experience charges twice as much as the one with no experience. Hmmm…you’d probably still opt for the experienced one, right?

OK, let’s say that the kid with no experience as a paid babysitter has been reading everything he could find about babysitting and has taken a babysitting course. This kid doesn’t have references as such but he does have letters from prominent people stating that he is a responsible and mature person.

He has written articles for the school paper about the responsibilities of baby sitting. Remember, the inexperienced one charges a lot less. Now the choices are getting a lot more even.

At this point, you might remember how hard it was for you to get your first job and, because this kid has taken the steps to gain credibility by reading, taking courses, and writing articles you decide to give him a shot.

The above example is very much how the world of Information marketing works. The websites are full of experienced marketers who have a ton of references. One of the few ways that newbies have at breaking into the market and getting a joint venture with an established marketer is if he/she is willing to put in the effort to establish some credibility.

Yes, it’s true that a joint venture with an established marketer can and does provide a new marketer with some credibility, but more than likely it isn’t going to happen if the new marketer hasn’t already established some credibility for himself.

How’s your ‘Cred’ rating? Get my Knowledge-Application-Results newsletter (with some cool bonuses for subscribing) and I will give you some ‘inside’ info on how you can raise your rating more quickly. Sign up in the upper right hand corner of the page….

OH, and before I forget….the Thanksgiving Giveaway launches on Monday and Santa’s Giveaway launches November 20, so there is still time to get in as a contributor and start to build YOUR list! I highly recommend upgrading in both if you can because that will allow you to download all of the gifts you need to continue to build your ‘cred’ ……

Until next time…

Here’s to YOUR Successes.

Ron

How’s your online relationship building going?

NO, I don’t mean dating sites or things like that, I mean your Information Marketing relationship building.

Did you know that to make any real income with Information marketing you not only need to establish a relationship with your readers/subscribers/customers, but also with some of the big gurus? The guys who have already made a name for themselves and can generate a tidy sum in their bank account in a matter of hours or days.

Did you know that the big guns in the Information Marketing world are extremely busy people?

You know the guys and gals that you want to eventually joint venture with?

I don’t think they haven’t been sitting around waiting for the day that you and your info product land on their doorstep (or inbox). Do you?

They all work long hours and their quitting time is when they just can’t seem to keep the eyelids open anymore, or go one more step, or answer one more question until they grab a few hours of sleep.

Believe me, I chat with a couple of them on a daily basis and still have a hard time comprehending the hours they keep.

And you thought the Information marketing world was full of glamour? Work a couple of hours a day, make a couple hundred bucks? Do whatever you want the rest of the day.

Seriously, that really is the way that most of the top guns work. They have a phone stuck to one ear and another call on their speakerphone most of the time. Follow some of them on twitter and find out what they are doing daily

Their inboxes are flooded with joint venture offers as the song says… once a day… everyday… all day long.

Those who don’t work like that are not on the top of the hill.

In order for a newbie to get the attention of one of these top dogs, not only must they have a great product and a great package of commissions and incentives to offer, they must have developed some credibility themselves or their offer won’t make it past the first cut.

A newbie sometimes tends to think that because he or she has been blessed with a boat load of charm and the ability to be able to sell icemakers to Eskimos that they pretty much have it made in the world of Information marketing.

Boy are they in for a rude awakening!

Unless you are an expert copywriter, your charm, engaging smile, firm handshake, and honest face (remember, you’re online) mean less than nothing in the biz.

Those characteristics might make you your mama’s little darling and the apple of your daddy’s eye but they aren’t worth squat on the net.

Credibility is all that really matters when you get right down to the nitty-gritty of Information marketing.

Without credibility, the newbie marketer will quickly turn into another statistic. A skeptic that will be barking in the forums that Information marketing doesn’t work.

So many times newbies enter the world of Information Marketing with guns ablazin’, fully believing that the only thing that he/she has to do to make their first million dollars is to persuade one of the guru’s to promote a product (a joint venture) with them.

Well, newbie has one part of the equation right.

Getting a top Internet marketer to joint venture with him/her would surely help… I’m just not so sure about the ‘million’ part.

Say this 3 times fast: ‘get a top Internet marketer to do a joint venture with me’.

Sounds pretty easy, right?

Well, it ain’t.

First off, as I mentioned earlier, the top guns are extremely busy people, as well as, having their inboxes overflowing with joint venture proposals every day.

Second off….well, they’re very busy…nuff said for now.

Stay tuned for Part 2 of ‘What’s YOUR ‘Cred’ Rating’ tomorrow.

For now, go and pick up a copy of ‘Three Steps to Newbie Success’ as a ‘thank you’ for signing up for the ‘Knowledge-Application-Results’ newsletter. You’ll find the form in the upper right hand corner of this page. I share many more ‘insider’ tips on how to make this wacky world of Information Marketing work for you.

Til tomorrow….

Here’s to YOUR Successes!

Ron