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In the last post I was covering some of the ‘Howze’ of building a list and I went over briefly doing it quickly, spending a lot of money, or just plain getting quality leads…

Well, today I want to cover ‘encouraging’ your readers or website visitors to sign up to your list.

If you are using any traffic generating methods at all (and you should be), you are driving people to either a blog, a squeeze page or a sales page that SHOULD have some sort of an opt in form.

Now, I am saying SHOULD because I have seen my share of pages that DON’T have this component.

Let me ask you – If you don’t have that component built in to your site, HOW do you expect to build a list?

Maybe your content is good enough that people are going to bookmark and keep coming back again and again…

I kind of doubt it…but even so, if you don’t update your blog with new content on a regular basis, HOW the heck are they going to know that you have posted?

Hmmmm…maybe encourage them to sign up to your list to get an update email everytime you post new content.

What a concept!

BUT, I (or you) don’t ‘just’ want to sign up and clutter up my inbox with emails from every Tom, Dick & Harry everytime they post something…I NEED some incentive.

How about you?

THAT is where the ‘encouragement’ or the ‘ethical bribe’ comes in.

You NEED to provide something valuable for them to type in their email address and their name.

‘What’ is that going to be?

Have you written a report about a topic in your particular niche?

Give it away…

Do you have access to some ebooks (that have giveaway rights) that you can provide for your visitors?

Give them away as a package deal…

Have you developed some software that is going to help people do something faster, easier, better?

Give it away…

Getting the idea?

Good…

If you are looking for more information about building your list, check out List Building From Scratch – The Report where I go into more details, tactics and strategies on building a list from nothing.

Next message I am going to cover the concept of building your list with a squeeze page and the process you MUST use.

til then